24 Feb 11
This week NLYZR assesses the websites of 25 Risk Management companies, a list originally published in BRW.
We have used the all new NLYZR for this list. NLYZR assesses a website’s Search Engine Optimisation using criteria such as On-page SEO, Off-page SEO and a Keyword search result.
These are crucial aspects of Inbound Marketing and Internet Marketing Strategies.
See how they rank!
13 Sep 10
The launch of Google Instant promises to be extremely beneficial for inbound marketing.
Google Instant is great for inbound marketing
Google recently announced the launch of Google Instant, a new interface that uses predictive technology to allow users to search as they type. Results appear in real-time as users type in their queries, adjusting with every new word or letter.
Google claim the benefits to be:
Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.
Several commentators claim that Instant will be the death of SEO, while Google executives and many others disagree.
One thing is certain though…..Google Instant is fantastic for inbound marketers.
16 Aug 10
In the spirit of the federal election we thought we’d check out the websites of Australia’s political parties and see how well they compared on NLYZR.
After seeing the results, we hope they run the country better than their websites.
As a matter of interest we grabbed the keywords from each site’s meta data to show what they wanted to be found for in search. Its quite telling.
Here’s how they stacked up:
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