Does your website need a rebuild or a re-think?
One of our biggest frustrations here at Sticky is seeing organisations pay little attention to their web presence. They run old, rarely updated websites that provide the user with little information and a generally poor experience. These organisations are finding it increasingly harder to compete and will be left behind unless they totally re-think (or start thinking about) online.
However, at the other end of the scale is the organisation who is enthusiastically online but is constantly thinking about a rebuild, or a new look, or an expensive new addition to their under-performing website. We see them all the time. I can think of a few examples where a site is going through its 2nd rebuild in as many years, when the original site was fine.
The thing is….if a website is under-performing the first thing everyone should look at are the real reasons why. In many cases its not the layout / design / format that necessarily needs work.
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Its essential to optimise your website for Google
We read plenty about Google’s market share and general ubiquity but how do they relate to the average business?
Here are 9 very interesting statistics
recently published on Google’s blog that demonstrate why your organisation needs to ensure that it is making the most of the opportunities presented by being found easily on Google.
We particularly like the third stat about fraction of Google queries never seen before – it speaks volumes for the long-tail of search, which every business can use to their benefit.
We are constantly asked why we use one platform over another when creating new websites. A big part of our rationale is that blog sites seem to be indexed faster and crawled more frequently by Google. We have had some ridiculously fast results over the years, but only on certain platforms.
So we thought you’d be interested in what the gurus at Google have to say on the subject. This video is from their Official Blog. Please note the last comment: make great content, get well known and Google will probably crawl you more frequently.
Watch the video = 2 mins
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