Are you using the sledgehammer approach to SEO?

It seems that in search engine optimisation (SEO), as in most marketing, there are those who try to use sledgehammer to succeed rather than use the more precise and sophisticated scalpel approach of inbound marketing.

For most search engine optimisation (SEO) “experts” the sledgehammer they use is links. Lots and lots of links. Not ranking high enough on Google? Get more links. Sure it works up to a point, but its crude, requires a lot of effort of effort or expense and still doesn’t mean that the visitors to your site will be satisfied with what they find…hence a low traffic conversion rate.

Professional inbound marketing is more like a using a scalpel. Identify the best and most relevant keywords, create a keyword landing page strategy, provide relevant content and convert traffic to leads, inquires and sales.

A marketer using this approach can achieve amazing results across a broad range of keyword searches. Plus the approach is more effective than pure link-building with alternate search engines. Sure, Google is the biggest and you need to rank well with them but you can also achieve excellent results from being first on Bing and Yahoo. We see it every day.

So next time you’re offered the sledgehammer option for your search engine optimisation (SEO) ask whether they know how to use a scalpel.

Sticky is an online marketing agency with professional search engine optimisation (SEO) experts and industry-leading search engine optimisation (SEO) tools. Our specialist services now enable advertising agencies in Sydney and Melbourne to confidently outsource SEO requirements.

Our search engine optimisation team works with leading organisations around Australia to ensure their websites are ranking at the top of Google, Bing and Yahoo for targeted keyword phrases. We have a 100% success rate in achieving first page ranking on Google for every one of our SEO clients.

SEO “experts” are dime-a-dozen these days but very few have the tools and methodologies to deliver outstanding results. Our Inbound Marketing approach delivers a holistic strategy for websites to OPTIMISE, ATTRACT & CONVERT. It is extremely effective.

NLYZR, our cutting-edge search engine optimisation tool, allows us to quickly study and report on any website to provide the appropriate strategy to achieve excellent search results. We can then provide the recommendations to you or implement them ourselves depending upon client requirements.

Read more about NLYZR….

We understand that search engine optimisation (SEO) is a highly specialised field and that its not reasonable to expect creative advertising agencies to have the in-house expertise to optimise the sites they create. That’s where NLYZR and Sticky can help. You do the amazing creative and we can provide the optimisation so that your client gets an online campaign that kicks all the goals.

Read about how advanced analytics from NLYZR can help you….

All campaigns and agency relationships are kept in the strictest confidence.

If you’d like to inquire about a professional search engine optimisation service for your agency and clients please click this link and complete the inquiry form. Alternatively, you can speak to Craig Wilson on +61 2 4969 5022

Use NLYZR to optimise, attract & convert

NLYZR, our website analysis and recommendation site has been refreshed and relaunched today with the new slogan “optimise, attract & convert”.

NLYZR was born as a service on the GetSticky site in April 09 and quickly evolved to demand attention in its own right on its own site by early August 09. Since then NLYZR has tested thousands of websites, predominantly in Australia and New Zealand, reporting on their effectiveness as an online marketing tool.

The response and feedback has been fantastic and has led us to refining the site and service in order to provide the best possible reporting and solutions to NLYZR users.

The refreshed site reflects our intention to help you optimse you website, attract more relevant visitors and convert traffic into qualified leads, inquiries and sales. It is totally representative of our Inbound Marketing philosophy.

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