originally uploaded by blog.compete.com
The business world changes quickly, the digital world even quicker. The problem is that very few business are really keeping up with the pace of change online and the rapid adoption of new media, device and applications by their customers.
The truth is that there are now very few industries unaffected by the web. Whole new business models are emerging daily that totally interrupt entire industries. If it hasn’t happened to you yet it will soon.
In 2012 the need to adapt will be more crucial than ever. Those that do will benefit and see their market share grow or uncover new markets. Those that don’t risk falling well behind or losing it all.
Here are the 9 things your business must do now:
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Last night at The New Lunaticks first Digital Showcase event we were proud to unveil our newest version of NLYZR: Page Optimizer.
NLYZR: Page Optimizer is a fast, efficient tool that helps you optimize any page of your website for a nominated search term. It totally demystifies the often confusing language and practices of search engine optimisation with straight-forward, easy-to-understand reporting and recommendations.
Its an extension of the original Free NLYZR service we have been offering over the last two years and was created using the knowledge we have gained from testing the SEO capabilities of thousands of websites.
We believe NLYZR: Page Optimizer takes SEO out of the IT department and allows marketers and business owners to determine exactly what they need for SEO success. It’s SEO best-practice made easy.
NLYZR: Page Optimizer will be a paid service which we intend to launch soon.
FREE TRIAL
We’d like to test NLYZR: Page Optimizer with a few more sites prior to the official launch in order to receive feedback and help with the fine-tuning.
If you were at The New Lunaticks last night and would like a FREE TRIAL for the rest of May 2011 then here’s your chance. You’ll be able to test and optimize as many pages of your website as you’d like until the end of the month, all we ask in return is your feedback and maybe some testimonials for good results.
The first 10 companies / people who email me will be eligible for the Free Trial. We reserve the right to decline competitors or those with sites we believe would not benefit from this system.
Email: craig@stickyads.com.au
Subject Line: NLYZR: Page Optimizer Trial
Include all relevant contact details and the URL for website you’d be using it for.
VIDEO: if you’d like to watch the presentation and explanation of NLYZR: Page Optimizer from the Lunaticks event then click here. It starts at 1 hour and 15 mins into video and lasts around 14 mins. Picture quality is a bit grainy as it was from the webcast. Thanks to Lunaticks Society of Newcastle for the event and video.
We have speculated for a while now that Google and Bing were starting to give more weight to Twitter and Facebook links as they move towards providing the most relevant and real-time search results. In fact, at the Web 2.0 Conference in San Francisco last November the Bing team acknowledged that social signals were becoming increasingly influential.
Now this is being confirmed officially by Google and Bing. Leading search engine blog Search Engine Land conducted an interview with Bing and Google recently to discuss how social signals are being measured. This is fantastic news for inbound marketing.
Here is an excerpt:
1) If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Bing: We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.
Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.
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