The latest version of our Sticky Inbound Marketing System has been written, tested and released to clients. The new version is a significant upgrade on the the original system, incorporating our latest knowledge and the completed Web ANLYZR reporting functions.
Sticky’s Inbound Marketing System is a total internet marketing system that helps your business get found online, attract new prospects and turn traffic into sales. Its like having another sales team.
The new system enables business owners and marketers to successfully compete online and grow their businesses implementing inbound marketing strategies whilst reducing some of their less effective marketing overheads.
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The 10 July 2009 Issue of B&T Magazine has put the websites of some of Australia’s top digital agencies to the test, with a panel of judges ranking each site out of 40. The criteria used to assess the sites included Usability, Creativity, Employee Appeal & Client Appeal. (The employee appeal was considered from the perspective of job seekers).
While we thought this was an interesting approach to assessing websites, its not the scientific approach we like to employ. So we decided to run all of the sites in B&T through Web ANLYZR to compare results.
Our Web ANLYZR tool is designed to assess sites from a marketing perspective. Web ANLYZR doesn’t use opinions, just raw data and results to score websites out of 100. Here is what Web ANLYZR looks at:
- On-site search engine optimisation
- Off-site search engine optimisation
- Keyword search scores
- Depth of Presence
- Social media
- Traffic conversion
These are the crucial components we utilise and measure for an effective inbound marketing-focused website.
Of course, not all agencies subscribe to this approach, and many achieve excellent results for their clients with alternative approaches. This is not meant to be a critique of various agencies and their sites, merely a comparison of B&T’s appraisal compared to Web ANLYZR.
An interesting aside was that only one site, Bullseye, turned up on the first 5 pages of Australian Google searches for “advertising agency“, “digital agency” or “digital advertising agency“. It was no coincidence then that Bullseye had the highest score with Web ANLYZR.
Here are the results from B&T and Web ANLYZR:
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Gordon Whitehead - Inbound Marketing Analyst
Successful inbound marketing relies upon a keen understanding of what people are searching for and how they find it. We often joke that launching a new site, or examining an existing website requires the sort of forensic work that would make Horatio Caine and his team at CSI: Miami proud.
That’s where Gordon Whitehead fits in here at Sticky. Gordon is an inbound marketing super sleuth, studying websites and web traffic to determine the best courses of action to deliver our clients with more traffic and more genuine inquiries. Barely a work day (or weekend) goes by without Gordon rushing in to announce some breakthrough in his eternal search for better inbound results.
Using tools such as Web ANLYZR and Keyword ANLYZR, Gordon can determine the issues and solutions for every website we encounter. His “forensic” analysis often unearths insights that can make a significant difference to results.
Here are some of the clues Gordon searches for:
- Who is searching online around your industry and what search terms were they really searching with?
- What are the quality searches versus the high-volume / low result searches?
- What sort of information are visitors after?
- What information on a site is attracting visitors?
- What information is leading visitors to a goal conversion?
- Which goal conversion mechanisms are working and which aren’t?
- Which other inbound marketing channels are delivering traffic – social media sites, referring sites etc?
Each little clue can lead to big returns when acted upon. Some insights can change the way you think about marketing your business.
Have you got a super-sleuth studying your marketing? Perhaps its time to let the Sticky CSI team run their eyes over your online marketing. Its easy - just submit your site to Web ANLYZR for a free appraisal and we’ll put it under the microscope.
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