Category Archives: SEO

Source: searchenginewatch.com

Quality SEO is presently a significantly undervalued skill set. Yet it can dramatically transform profitability of a business, as it has superior economics when compared to traditional media spending. However, since this value proposition is not yet understood by many management team executives, it often lacks the executive support it requires both in terms of financial resources and supporting needed operational changes. Read more

Source: btobonline.com

Most marketers believe the only way to target hundreds or thousands of terms reliably is to invest in pay-per-click (PPC), which is easily measured, controlled and can provide ROI results quickly. Less attention—and far fewer resources—are spent on organic search, simply because most marketers believe there is no reliable and scalable way to target the same volume of keywords. But independent studies show that most all clicks on a search engine results page happen on the organic side. Read more

Quick, you’ve got 30 seconds to decide. If you were offered the option of having the first ad in your category of Yellow (Pages) or first result on Google (organic, left hand side, not the paid ads on right) which would you choose?

10 years ago the answer would have definitely been Yellow.

5 years ago you probably still been swayed towards Yellow, but at least you had to think about it.

But now, what would you choose?

Savvy internet marketers don’t have to even think about it, they’d choose Google immediately because they understand the numbers and know how powerful being on the first page of Google for a desired search can be.

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