Any business with a half decent web marketing strategy is trying to be seen on the first page of Google. Proper search engine optimisation will achieve this, but one aspect you might not have addressed yet is Google Maps.
If a large part of your business is derived from customers and prospects who are locally based then the importance of concentrating on local optimization of your web site is crucial.
Google has made this even more important with the advent of their local maps listings which are now automatically displayed in general searches. The result is a listing of local businesses regardless of whether you included the geographic region in your search. Google does this by using your IP address.
In the below screen shot I have done an Australian search for coffee suppliers. The result includes a Google supplied listing for “Local business results for coffee suppliers near Sydney NSW”:
Improve your Google search results with local business maps
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Inbound Marketing turns your website into a customer magnet
Inbound marketing is the approach behind most successful internet marketing systems. Done well, inbound marketing can turn your website into a customer magnet, drawing motivated prospects towards your business.
Traditionally businesses have relied on broadcast style marketing and advertising to create awareness of their existence and offerings. Television, radio, press, billboards and Yellow Pages have all been the cornerstone of marketing efforts for the last 50 years. And these media have served us well, offering the most efficient means with which to reach a large audience quickly.
Broadcast marketing by its nature is like using a shotgun. You aim it roughly in the right direction (ie. general target demographic), pull the trigger and hope that you hit the right audience. Of course, you’re also paying to hit some unwilling bystanders (non-target demographic) but that’s unavoidable. You then trust that the people you have hit will react to your efforts.
Inbound marketing turns this approach upside down. It involves discovering where potential customers are searching, positioning yourself correctly so they’ll find you and letting them discover whether you have what they are looking for.
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Yes, organic search engine optimisation (SEO) can be extremely effective at gaining better visibility for your website. This well written post explains some of the basics about organic search engine optimisation and how it can work for your business. If you are interested in better Google rankings then its worth reading.
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