Paintball supplier wants to hit search targets

We came across a job advertisement today placed by a Paintball supplier based in Australia who is looking to hire an SEO specialist. In fact, the company is the world’s largest Paintball provider and their office is near ours in Wickham.

The advertisement explains that this is a hands on position that includes activities such as keyword analysis, SEO and  Social Media campaigns and link building.

Its fantastic to see more local businesses beginning to take search engine optimisation seriously, but what this advertisement also illustrates is the general lack of knowledge in the marketplace about SEO.

We used our NLYZR tool to study the leading Paintball suppliers based upon their Google rankings and it was soon evident that this is an industry that has paid little attention to search engine optimisation. The number one ranked site on Google received an NLYZR score of just 45/100 and has NO Google PageRank.

So here is our pitch to Paintball suppliers and any other business looking to hire a full-time SEO specialist – get some independent advice first. There’s no need to hire a full-time employee to achieve the search results you desire. A professional SEO and Inbound Marketing firm, such as Sticky, could quickly whip your website into shape and have you achieving outstanding search results. Even better, we’d map out a strategy that ensures that you turn your new traffic into sales not just hits. Our Inbound Marketing approach turns websites into customer magnets.

Sticky is trusted by leading organisations such as Colliers International, Australian Cancer Research Foundation, Promax (currently under construction), and World Society Protection for Animals to manage their SEO strategies. We could easily help a leading Paintball supplier to hit their targets.

Note: this post was done as an SEO test. We regularly use our sites to test different search markets.

Sticky is now well established the leading SEO agency in Newcastle having successfully won and managed search engine optimisation accounts in Newcastle, Sydney and Australia wide.

SEO Newcastle, Sydney & Australia wide

Our industry-leading SEO tool, NLYZR, is now used by major organisations such as Colliers International, World Society for the Protection of Animals (WSPA), Australian Cancer Research Foundation (ACRF), Promax and Community CPS to assist with their search engine optimisation in competitive industries.

We are also often called on by leading Australian advertising and digital agencies to provide NLYZR reporting and SEO recommendations for their clients.

Sticky’s SEO packages cover both “Broad Optimisation” and “Strategic Optimisation” for both the websites we build or for third party sites in need of professional search engine optimisation.

Broad optimisation involves properly formatting the pages of your website so that their content is actually search-able and effective. It can result in significantly higher web traffic from search engines for a broad range of keyword searches, including terms  that you may not have considered previously.

NLYZR SEO tools

Strategic optimisation is about having your website ranking on the first page of Google, Bing or Yahoo for competitive terms for your industry. It involves a much deeper analysis of your website plus competitive analysis to provide the right recommendations. Done well, strategic optimisation can make a significant difference to your business.

You can read more about our approach to SEO throughout this website. If you’d like to discuss search engine optimisation for your organisation’s website, or whether you need Broad Optimisation or Strategic Optimsation please contact us. Also feel free to test your website’s SEO performance with our Free Web NLYZR.

Inbound marketing for Google's new search results

Google has launched a new look for their venerable search interface, borrowing heavily from the Bing user interface. According to Google they are now offering more contextually relevant navigation options to the page. You can now Google search Everything, News, Blogs, Images, Video, Books and much more.

But the big story is the ongoing move towards relevance. Google’s changes are great news for those who practice professional inbound marketing. We have been saying for some time now that search is increasingly going to be about relevance. Bing made a big deal about their desire to provide more relevant results and now Google is responding. The list of options Google is now providing allows users to drill down to more relevant searches more quickly, including variable date ranges, shopping sites and related searches.

What does this mean to your business? A lot in our opinion. Now, more than ever, you need to professionally optimise your entire web presence rather than just your website. Your customers will have the ability to find you, or your opposition, through a multitude of search options. It’s crucial that you have addressed each of those options.

Video optimisation. Image optimisation. Blog optimisation. News optimisation. Related search optimisation.

There’s a lot to look at but can your business afford to miss out on the new customers that might find you via these options?

Corporate marketers need to adjust their thinking about their search marketing strategies in order to keep with the latest changes to search engines. Its important to keep creating and publishing diversified content that is relevant to what your customers are searching for.

The marketer who is only just getting around to finally optimising their website might find that the market has already moved on. However those who actively optimise their entire web presence will be a long way in front of the bulk of their competitors.

You can check out how well optimised your current website is with a Free SEO report at www.nlyzr.com