Inbound marketing for Google's new search results

Google has launched a new look for their venerable search interface, borrowing heavily from the Bing user interface. According to Google they are now offering more contextually relevant navigation options to the page. You can now Google search Everything, News, Blogs, Images, Video, Books and much more.

But the big story is the ongoing move towards relevance. Google’s changes are great news for those who practice professional inbound marketing. We have been saying for some time now that search is increasingly going to be about relevance. Bing made a big deal about their desire to provide more relevant results and now Google is responding. The list of options Google is now providing allows users to drill down to more relevant searches more quickly, including variable date ranges, shopping sites and related searches.

What does this mean to your business? A lot in our opinion. Now, more than ever, you need to professionally optimise your entire web presence rather than just your website. Your customers will have the ability to find you, or your opposition, through a multitude of search options. It’s crucial that you have addressed each of those options.

Video optimisation. Image optimisation. Blog optimisation. News optimisation. Related search optimisation.

There’s a lot to look at but can your business afford to miss out on the new customers that might find you via these options?

Corporate marketers need to adjust their thinking about their search marketing strategies in order to keep with the latest changes to search engines. Its important to keep creating and publishing diversified content that is relevant to what your customers are searching for.

The marketer who is only just getting around to finally optimising their website might find that the market has already moved on. However those who actively optimise their entire web presence will be a long way in front of the bulk of their competitors.

You can check out how well optimised your current website is with a Free SEO report at www.nlyzr.com

Search Engine Optimisation with NLYZR

This week NLYZR assesses the websites of 25 Australian Corporate Mentoring Companies, a list originally published in BRW.

We have used the all new NLYZR for this list. NLYZR assesses a website’s Search Engine Optimisation using criteria such as On-page SEO, Off-page SEO and a Keyword search result.  These are crucial aspects of Inbound Marketing and Internet Marketing Strategies.

How do they rate online….

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NLYZR - search engine optimisation engine

Meet the all new NLYZR.

Its exactly 12 months since we launched NLYZR (pronounced analyzer), our advanced website optimisation engine.

Up til now NLYZR has been a a semi-automated system. It provides us with powerful an accurate website analysis and recommendations that we then supply to our clients.

The Free Web NLYZR we have offered at www.nlyzr.com for the last year was also semi-automated, meaning we could offer same-day reporting but not exactly instant reporting.

That’s all changed with the latest version of NLYZR. You can now receive a Free Web NLYZR report for any website in less than 1 minute, with much more detail about your site.

The Free Web NLYZR assesses your website’s overall search engine optimisation and nominated keyword search performance. The score will change depending upon the keyword you provide. NOTE: the keyword search is for Google.com.au searches only at this stage, not the “Pages from Australia” search.

The free report includes information about your website’s Metadata and other on-site analysis, it’s important off-site data and the keyword search results.

It’s like a quick health-check for your website.

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