We are constantly asked why we use one platform over another when creating new websites. A big part of our rationale is that blog sites seem to be indexed faster and crawled more frequently by Google. We have had some ridiculously fast results over the years, but only on certain platforms.

So we thought you’d be interested in what the gurus at Google have to say on the subject. This video is from their Official Blog. Please note the last comment: make great content, get well known and Google will probably crawl you more frequently.

Watch the video = 2 mins

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Our NLYZR web analytics tools have just received a significant update to ensure that they are keeping pace with the latest changes with search engines around the world.

NLYZR can now measure websites against up to 568 international search engines and then provide the best recommendations to improve search rankings.

NLYZR was born in early 2009 after lengthy development and consultation with SEO professionals and corporate marketers. We secured the resources of one of the world’s leading SEO firms to develop the NLYZR software and systems. Their constantly updated optimisation software assists Fortune 500 companies like Microsoft and Mastercard through to small enterprises across the USA. NLYZR adapts this most complete set of search engine optimisation tools to meet our Inbound Marketing criteria.

Whilst NLYZR was initially created to meet Australian web marketing demands, we have increasingly found ourselves using it for international projects too. The latest updates significantly increase our ability to accurately assess and provide recommendations for websites around the world.

We’re also keeping pace with the changes being made by the biggest players in search – Google and Bing. Since the launch of Bing (around the same time as NLYZR) the dynamics of search have begun to shift.

SEO is becoming an increasingly fluid field and we are committed to providing the most current analysis and recommendations via NLYZR. We will be implementing regular updates throughout the year.

Forrester Research put out a great report on US Interactive Marketing Spend recently showing where marketers believe effectiveness will increase and decrease in the next three years.

The three biggest expected INCREASES were in Created social media, Online video and Search engine optimisation (SEO).

The areas predicted to have the biggest DECREASE in marketing effectiveness were Newspapers, Yellow Pages, Telemarketing and Radio.

(information sourced from SEOMOZ)

Marketers see greater potential in interactive channels