Category Archives: SEO

Our NLYZR web analytics tools have just received a significant update to ensure that they are keeping pace with the latest changes with search engines around the world.

NLYZR can now measure websites against up to 568 international search engines and then provide the best recommendations to improve search rankings.

NLYZR was born in early 2009 after lengthy development and consultation with SEO professionals and corporate marketers. We secured the resources of one of the world’s leading SEO firms to develop the NLYZR software and systems. Their constantly updated optimisation software assists Fortune 500 companies like Microsoft and Mastercard through to small enterprises across the USA. NLYZR adapts this most complete set of search engine optimisation tools to meet our Inbound Marketing criteria.

Whilst NLYZR was initially created to meet Australian web marketing demands, we have increasingly found ourselves using it for international projects too. The latest updates significantly increase our ability to accurately assess and provide recommendations for websites around the world.

We’re also keeping pace with the changes being made by the biggest players in search – Google and Bing. Since the launch of Bing (around the same time as NLYZR) the dynamics of search have begun to shift.

SEO is becoming an increasingly fluid field and we are committed to providing the most current analysis and recommendations via NLYZR. We will be implementing regular updates throughout the year.

Forrester Research put out a great report on US Interactive Marketing Spend recently showing where marketers believe effectiveness will increase and decrease in the next three years.

The three biggest expected INCREASES were in Created social media, Online video and Search engine optimisation (SEO).

The areas predicted to have the biggest DECREASE in marketing effectiveness were Newspapers, Yellow Pages, Telemarketing and Radio.

(information sourced from SEOMOZ)

Marketers see greater potential in interactive channels

Aspiring inbound marketers should start booking seats for the ConnectNow conference to be held in Sydney 7-9 April, 2010. The line-up of speakers includes Gary Vaynerchuk, Brian Solis, Darren Rowse, Tara Hunt and Debs Shultz.

About the conference:
ConnectNow is a marketing and communications conference focusing on the convergence of social media, emerging technologies and enterprise. The three-day event brings together visionaries and specialists in the field of new media marketing, community management and social technologies covering the latest strategies, tools and best practices in marketing innovation.

Topics will include innovative trends such as online/offline integration, geo-tagging and location-based services, mobile’s growing dominance, augmented reality, ubiquitous computing, social search, SEO and the importance of trust and social capital in relationship marketing.

Some of the presentations of particular interest to inbound marketers will be:

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