Tired of achieving diminishing returns from outbound marketing? Worried your marketing is being lost in the clutter? Looking for a better ROI from your marketing department?

Welcome to socialnomics. This very entertaining 4 minute video cleverly illustrates how many successful organisations are using social media to create effective Inbound Marketing. Most of the examples are from the US but can easily be applied to the Australian market.

Hat tip to Gavin Heaton for finding this.

Source: Scalable Intimacy

We believe success in social marketing starts with a content strategy, which boils down to a clear-eyed definition of exactly what kind of content is at the intersection of:

* what your target audience is looking for online, and
* what you are uniquely willing and/or able to provide.

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Source: Jason Cohen, Building 43

If you read blogs about marketing small companies, you’re inundated with “social media” advice about why you need a blog and a Twitter account and everything else.

Even my 90-year-old grandmother who doesn’t own a computer and reads my wife’s healthy cooking blog on print-outs asks “What’s Twitter?” because she read about it in the New York Times.

Still, most people and most businesses don’t think they need a blog.

In the next five minutes, I’d like to convince you that you have to jump into the world of blogging and Twitter and Facebook.

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