Forrester Research put out a great report on US Interactive Marketing Spend recently showing where marketers believe effectiveness will increase and decrease in the next three years.
The three biggest expected INCREASES were in Created social media, Online video and Search engine optimisation (SEO).
The areas predicted to have the biggest DECREASE in marketing effectiveness were Newspapers, Yellow Pages, Telemarketing and Radio.
(information sourced from SEOMOZ)
Marketers see greater potential in interactive channels
Aspiring inbound marketers should start booking seats for the ConnectNow conference to be held in Sydney 7-9 April, 2010. The line-up of speakers includes Gary Vaynerchuk, Brian Solis, Darren Rowse, Tara Hunt and Debs Shultz.
About the conference:
ConnectNow is a marketing and communications conference focusing on the convergence of social media, emerging technologies and enterprise. The three-day event brings together visionaries and specialists in the field of new media marketing, community management and social technologies covering the latest strategies, tools and best practices in marketing innovation.
Topics will include innovative trends such as online/offline integration, geo-tagging and location-based services, mobile’s growing dominance, augmented reality, ubiquitous computing, social search, SEO and the importance of trust and social capital in relationship marketing.
Some of the presentations of particular interest to inbound marketers will be:
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Inbound marketing is like a magnet for your company
Basically there are two forms of marketing:
Outbound marketing- where you spend money trying to interrupt your potential customers with your message
Inbound marketing – where your potential customers find you and decide to find out more
Outbound marketing is like a shotgun. Inbound marketing is like a magnet.
You are probably already doing Outbound marketing, so here are 8 reasons why you should be turn your marketing Inbound in 2010:
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