20 Jun 09
Source: servantofchaos.com
As I have explained previously, there are three stages to Twitter commitment, and those who don’t make the effort to FIND value in their newly forming networks will often ask “who gives a hoot about Twitter?”. But for brands (and individuals) there are some significant opportunities. Read more
26 May 09
Every week this office is bombarded with requests for internet marketing tips. Questions like, “How do I get onto first page of Google?”, “How do we get more traffic to our website?” and “How do we turn website traffic into sales?” These are obviously the big questions that internet marketers are being asked very day because being found online, getting more web traffic and converting traffic into business is what most sites exist for.
So here are our basic Internet Marketing Tips:
Tip 1: Get your on-site Search Engine Optimisation right
We are constantly amazed at how many sites we see have little or no on-site optimisation. Businesses are wasting serious marketing dollars if they engage a web designer that doesn’t address the basic search engine optimisation, or SEO, requirements. A rule of thumb seems to be, the more “creative” the site looks, the less effective it seems to be for optimisation. (By the way here are 27 web design mistakes to avoid)
In short, your website will have little chance of searching well on Google unless the basics of on-site optimisation have been addressed.
If you’d like know if your on-site optimisation is good, you can get a free report from our Web ANLYZR.
6 Mar 09
Is your business still rolling out the same marketing plan in 2009 as you have in previous years? If so, why?
There is now an abundance of evidence that audiences are changing their media consumption habits and that online is becoming the hottest place to start directing your marketing dollars. Even traditional media placement legend Harold Mitchell told Adnews recently that he saw 2008 as a year of significant change in the advertising industry, one that cemented the digital age as the permanent force in media.
But how many businesses owners and marketing managers have started making the transition with their own businesses? How many are currently sitting down and mapping out the same old marketing plan for 2009, allocating a budget to Yellow Pages that go unread or old media with declining audiences but higher rates?
There’s no doubt that we are entering a difficult economic climate. Businesses that adapt quickly and implement cost-effective changes reflective of the new media landscape will emerge in a much stronger position.
If you haven’t already begun exploring new options for your marketing, then make 2009 your year of transition:
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