Sticky is looking for the right person to join our innovative digital agency.

We’re growing rapidly and need an account manager with great project management skills to fill a key role liaising with our local, national and international clients and digital production and SEO team.

Here’s what you’d be doing:

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Is your business still rolling out the same marketing plan in 2009 as you have in previous years? If so, why?

There is now an abundance of evidence that audiences are changing their media consumption habits and that online is becoming the hottest place to start directing your marketing dollars. Even traditional media placement legend Harold Mitchell told Adnews recently that he saw 2008 as a year of significant change in the advertising industry, one that cemented the digital age as the permanent force in media.

But how many businesses owners and marketing managers have started making the transition with their own businesses? How many are currently sitting down and mapping out the same old marketing plan for 2009, allocating a budget to Yellow Pages that go unread or old media with declining audiences but higher rates?

There’s no doubt that we are entering a difficult economic climate. Businesses that adapt quickly and implement cost-effective changes reflective of the new media landscape will emerge in a much stronger position.

If you haven’t already begun exploring new options for your marketing, then make 2009 your year of transition:

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Australia now has over 14 million online users and according to recent research conducted by Ansearch, “each month over 8 million of these users hit one of the various search engines EVERY DAY.”

“And depending upon the source it is generally accepted that between 50-80% of all searches are commercial-in-nature.”

Compare these figures with Yellow (Pages) own published figures of over 7.7 million people using their printed directories to search for businesses EACH MONTH.

So why are you still spending a fortune on Yellow (Pages)?

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