Category Archives: Sticky Post

A major factor in online success is a presence in search engine results. When Australians are looking to buy online, 97% of the time they start by using a search engine. Ranking highly offers a significant opportunity to capture visitors ready & willing to inquire, book or purchase.

So it is concerning to discover that the majority of Australian websites are not up to scratch when it comes to search engine optimization.

We’ve just completed a study of 6000 Australian websites and their SEO and the results indicate Australian businesses are failing to be found online due to poor optimization.

• 87% of the sites had substandard SEO

• 29% had no SEO at all

• just 6% were properly optimized

This means that businesses are missing out on valuable web traffic by motivated customers.

We claim the first and most essential challenge for any business wanting to compete online is to be easily found in search for relevant search terms. This alone can make an incredible difference to most businesses.

In order to help we have created NLYZR, a website optimization system that makes SEO and being found online simple, quick and cost-effective.

NLYZR members are able to run rapid reports to optimize any page of their website for any search term using industry best-practice advice. They can also run competitor reports to learn why somebody is wining a search and what they must do to beat them.

The NLYZR Members Knowledge Base provides inbound marketing and website optimization information and advice that is easy to understand even for the less technically inclined. It goes a long way to demystifying what has been typically been a very confusing field for business owners and marketers. It offers peace of mind for small business owners and marketers who have previously relied on others to implement their SEO and been frustrated with the results.

The results from our Alpha and Beta Testing of NLYZR this year have been outstanding. Now its time to offer it to the world.

You can test your website’s SEO for FREE first and then decide whether you’d like to join and optimize you’re whole website.

Either way, we’d love to hear from you.

Websites and web design has changed dramatically since the 1990′s. Well, at least for most savvy marketers it has. Unfortunately for many, their website’s look as if they were set up in the 90′s and haven’t kept up with the rapid pace of change, even though they’re much, much newer than that.

Your website sucks if....

Here are a few ways you can tell if your website sucks:

• Its really, really cool. In fact its so cool people don’t know what to do when they get there. The buttons are hidden. There’s lots of bells and whistles. Its probably built in Flash. This is not an effective marketing tool, its an indulgent waste of time and money.

• Its forces visitors to endure some autoplay music or video or pop-up. These are just annoying and unnecessary. They’re certainly not designed with the end-user in mind.

• It’s rarely found on the major search engines Google, Bing and Yahoo. If your website doesn’t turn up high in search for multiple relevant search terms, ie not just your name, then it probably not optimised correctly, if at all. You will be missing tons of valuable traffic and potential leads. This is madness in an era when most people “Google” everything they need.

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This week NLYZR assesses the websites of 25 Australian Printing Companies, a list originally published in BRW.

We have used the all new NLYZR for this list. NLYZR assesses a website’s Search Engine Optimisation using criteria such as On-page SEO, Off-page SEO and a Keyword search result. These are crucial aspects of Inbound Marketing and Internet Marketing Strategies.

Check out how they rate…

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