The market for advertising agencies and web designers here in Newcastle is very competitive. Very rarely do you see agencies or designers co-operating for the greater good of their clients. I’m sure its the same elsewhere in Australia too.

When we developed NLYZR our aim was to create something that could be of genuine service to anybody looking to improve websites. That means advertising agencies, web designers and other marketers.

• If you are working on sites for your clients we invite you to test it with Web NLYZR.

• If you wish to optimise them for more successful search results, please use SEO and Competitor NLYZR.

• If you aren’t sure which are the best keyword searches to target, we can assist you with Keyword NLYZR.

Already several Sydney and Melbourne advertising and digital agencies have used NLYZR to improve client sites, while many others have received free Web NLYZR reports. Please keep them coming.

I invite advertising agencies, web designers and marketers to take advantage of the tool NLYZR offers.  We’d rather assist than compete.

All submissions to NLYZR and Sticky will be kept in the strictest confidence. We can also discuss special rates for agencies, designers and marketers who wish to utilise NLYZR on a regular basis.

If you would like to discuss this in more detail please call me on 02 49695022.

International interactive agency Razorfish have just released a survey which illustrates the growing reliance upon online by consumers when making purchasing decisions.

• 71% of the 1000 respondents to the Razorfish survey indicated they share product and service recommendations in the social mediasphere at least once every few months.

• 29% of the surveyed said they share product views online at least every few weeks and 10% do so at least every few days.

The report went on to say that “Conversations about brands, products and services are increasingly woven into the interactions of social networks as a means to connect with others, and these conversations have great influence even though people aren’t consciously asking about brand opinions.”

The message for marketers here is clear. Increasingly consumers are searching, comparing and sharing online. Bloggers and influencers in online social networks have become a crucial part of the marketing process.

If your business doesn’t have an inbound marketing strategy incorporating social media then you are likely missing out on significant opportunities.

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Leading Sydney marine trimming specialists Quality Covers have launched a new website as part of their inbound marketing strategy with Sticky.

Based at the impressive new Sydney City Marine facility in Rozelle, Quality Covers is an excellent example of a small business looking to more measurable and cost-effective marketing techniques to grow their business.

Finding that traditional marketing options were either unaffordable or ineffective, Quality Covers have decided to make their website their primary marketing tool, incorporating strategic search engine optimisation, quality content and measurable conversion tools.

The whole team here welcome Quality Covers to the fold and are very proud they decided to GetSticky.

Quality Covers Website