Based upon Craig Wilson’s notes from a presentation at Web 2.0 in San Francisco by Heather Lutze, 2 April 2009
Who’s your best salesperson? Are they working 24/7 when customers are ready? The right online presence can be like the ultimate sales team working around the clock.
The web and dominance of Google requires a new understanding of how your customers are searching for you. Customers aren’t waiting for information to be broadcast to them. They are scouring the Internet for information, searching Google and other search engines, and reading blogs for tips and recommendations. They are spending an increasing amount of time on social networks such as Facebook and Twitter, where their “friends” are sharing links and recommendations.
Your business needs to ensure that it can be found in this dynamic online environment.
Subscribe to rss
