This week on Sticky TV Craig Wilson delves further into Inbound Marketing as he talks to Gordon Whitehead (Director of Interactive Media at Sticky) about The Basic’s of search engine optimisation.

They cover The Three C’s:
1. Code
2. Content
3. Connections

As part of our Inbound Marketing series, this episode of Sticky TV concentrates on our Top 7 Web Design Basics for creating a dynamic site.

An effective website requires a lot more than you might think. In this episode Craig Wilson and Kendall Wheeler discuss the 7 basics you must address to ensure that your website is an effective marketing tool and not just a glorified brochure. Its surprising how many corporate marketers don’t get this right.

Inbound Marketing Basics

Welcome to the first episode of Sticky TV for 2010. This year we have decided to do shorter, one-topic episodes. Hopefully they’ll come in around 5 mins each. We’ll alternate between handy “how to” pieces and interviews on digital media, social media, inbound marketing and more.

First up we’re going back to basics with and introduction to Inbound Marketing.

This week on Sticky TV Kendall Wheeler and Craig Wilson discuss how social media is becoming an important part of online search, Craig talks to Gordon Whitehead about search engine optimisation basics and we look at Gary Vaynerchuk’s new book Crush It!

In this edition (total time 13mins 30):

• Stats of the week: Social media now 18% of search market (at 0mins 57)

• Interview: Gordon Whitehead – Search engine optimisation basics (at 4mins 30)

• Digital & Different: Gary Vaynerchuk’s book “Crush It!” (at 8mins 24)

Follow the team on Twitter:

Craig Wilson  = @mediahunter

Kendall Wheeler  = @LitleMisWheeler

Kev Kellaway (producer) = @analogkev

Gordon Whitehead (stats and SEO) = @the_git

This week on Sticky TV Kendall Wheeler and Craig Wilson discuss Technorati’s 2009 State of the Blogosphere report, Craig chats with Claire McArthur from Australian Cancer Research Foundation about their marketing efforts, and we consider the claim by Sean Parker that Facebook and Twitter will soon dominate the web rather than Google.

Sticky TV Ep 7 Blog stats, Cancer Research & next web super powers from Sticky TV on Vimeo.

In this edition (total time 11mins 55):

• Stats of the week: State of the Blogosphere (at 0mins 40)

• Interview: Claire McArthur – Australian Cancer Research Foundation and marketing for charities (at 4mins 50)

• Digital & Different: Will Facebook & Twitter dominate the web rather than Google? (at 8mins 45)

Follow the team on Twitter:

Craig Wilson  = @mediahunter

Kendall Wheeler  = @LitleMisWheeler

Kev Kellaway (producer) = @analogkev

Gordon Whitehead (stats and SEO) = @the_git

Special thanks this week to Claire McArthur taking the time to chat with us. @Cancer_Research

Sticky TV is a weekly chat about online and inbound marketing, digital media and much much more….

Hosted by Kendall Wheeler and Craig Wilson

Sticky TV Ep 6 Social Media Club Sydney from Sticky TV on Vimeo.

Craig Wilson talks with Tiphereth Gloria from Amnesia Razorfish about Social Media Club Sydney (SMCSYD) how it came to be, what it’s about and how you can attend.

This week’s episode is devoted entirely to our interview with Tiphereth Gloria about Social Media Club Sydney.

If you’re in a hurry, here are time stamps for key points of the interview:

2:09 Sydney SMC
4:55 Largest SMC in world
6:10 What happens at SMC
8:00 The highlight of SMC to date David Meerman Scott
9:40 How do you attend SMC

Follow the team on Twitter:

Craig Wilson  = @mediahunter

Kendall Wheeler  = @LitleMisWheeler

Kev Kellaway (producer) = @analogkev

Gordon Whitehead (stats and SEO) = @the_git

Special thanks this week to Tiphereth Gloria taking the time to chat with us. @tiphereth

Welcome to Sticky TV, a weekly chat about online and inbound marketing, digital media and much much more….

Hosted by Kendall Wheeler and Craig Wilson

Sticky TV Ep 5 from Sticky TV on Vimeo.

This week Craig Wilson & Kendall Wheeler discuss how women out number men in Social Media networks. Craig talks to Ian Lyons, at Single Origin and we highlight Eutopia’s new European wine website.

In this edition (total time 11mins 30):

• Stats of the week: How women rule in social media (at 0mins 32)

• Interview: Ian Lyons – Australian brand websites are losing to the social web (at 2mins 41)

• Digital & Different: Eutopia – European wine from an Australian perspective (at 8mins 44)

Follow the team on Twitter:

Craig Wilson  = @mediahunter

Kendall Wheeler  = @LitleMisWheeler

Kev Kellaway (producer) = @analogkev

Gordon Whitehead (stats and SEO) = @the_git

Special thanks this week to Ian Lyons taking the time to chat with us. @ianlyons

Welcome to Sticky TV, a weekly chat about online and inbound marketing, digital media and much much more….

Hosted by Kendall Wheeler and Craig Wilson

Craig Wilson and Kendall Wheeler talk about how important first place is in an online search… Ever been along to a “Tweet Up”? And the TV battle for “Time-Shifters” and “Channel Surfers” has begun.

Sticky TV Ep 4. Top rank in Search, Tweet Ups and Time Shifting. from Sticky TV on Vimeo.

In this edition:

• How important is first place in online search?

• Introduction to Aussie Tweet-ups, the new way to network

• Time-shifting and channel surfing force TV changes

Follow the team on Twitter:

Craig Wilson  = @mediahunter

Kendall Wheeler  = @LitleMisWheeler

Kev Kellaway (producer) = @analogkev

Gordon Whitehead (stats and SEO) = @the_git

Credits: Thanks to Jye Smith for providing so many images from Sydney’s Single Origin coffee tweet-ups. You can find Jye at:

Twitter: @jyesmith

Blog: jyesmith.com

Work: switchedonmedia.com.au

Thanks for tuning in to Sticky TV, 22 September 2009.

Welcome to Sticky TV, where we discuss news and advice around inbound marketing, online and digital marketing and more.

Hosted by Kendall Wheeler and Craig Wilson.

Sticky TV EP. III NLYZR Statistics & Qualitative Research from Sticky TV on Vimeo.

In this edition:

• Australian website statistics from NLYZR reports

• Qualitative research with Katie Harris from Zebra Research

• Website traffic visualization analytics and “heat mapping” and how it can help your website

Follow the team on Twitter:

Craig Wilson  = @mediahunter

Kendall Wheeler  = @LitleMisWheeler

Kev Kellaway (producer) = @analogkev

Gordon Whitehead (stats and squeaky chair noises) = @the_git

plus Katie Harris from Zebra Research = @zebrabites

Thanks for tuning in to Sticky TV, 15 September 2009.

Sticky TV talks about inbound marketing, online marketing news, digital media and more with an Australian perspective.

Hosted by Kendall Wheeler and Craig Wilson.

In this edition:

• Latest Australian media consumption statistics

• Inbound Marketing basics

• Digital & Different – Cannes Advertising Festival awards go to engagement marketing campaigns (yes this is old news, but we thought we’d discuss why its relevant now.)

You can follow some of the Sticky team on Twitter:

Craig Wilson  = @mediahunter

Kendall Wheeler  = @LitleMisWheeler

Kev Kellaway (producer) = @analogkev

Gordon Whitehead (stats and squeaky chair noises) = @the_git