Why does Google index blogs faster than other sites?

We are constantly asked why we use one platform over another when creating new websites. A big part of our rationale is that blog sites seem to be indexed faster and crawled more frequently by Google. We have had some ridiculously fast results over the years, but only on certain platforms.

So we thought you’d be interested in what the gurus at Google have to say on the subject. This video is from their Official Blog. Please note the last comment: make great content, get well known and Google will probably crawl you more frequently.

Watch the video = 2 mins

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Australian Marketing Pioneer blogs NLYZR rankings

Several times each year Julian Cole ranks Australia’s marketing bloggers in a list he calls the Australian Marketing Pioneer Blogs. Julian’s list has been published in both Marketing Magazine and B&T and is an excellent appraisal of the Aussie marketing blog scene.

The Adspace Pioneers ranking is based on criteria such as Julian’s own “Pioneer ranking”, Google PageRank, Technorati Authority, Technorati reactions and Alexa rating.

These are some of the best content producers in Australia, generating some of the most stimulating and thought provoking content in the marketing community.

So we thought we’d run our NLYZR over the current Marketing Pioneers Top 20 to see how they stack up. NLYZR Scores appraise a site from a more business-like perspective including criteria such as On-page SEO, Off-page SEO, Keyword search results, Competitor scores, Social media and traffic conversion.

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Everyone gets paid on commission

Source: Seth Godin’s Blog

…in a digital world where everything can be measured, we all work on commission. And why not? If you do great work and it works, you should get rewarded. And if you don’t, it’s hard to see why a rational organization would keep you on.

This is so true….read more….

An introduction to Inbound Marketing (video)

This is a brilliant little video made by Dylan Spencer, a marketing manager in the USA. He’s created a wonderful introduction to Inbound Marketing in less than 3 minutes. Its both succinct and entertaining. Music credit goes to tastypigeon.

Enjoy.

Why your company needs a blog

By Lon Safko. Originally published at FastCompany.com

Blogs are not just web logs

A blog is the most important thing that you can create for yourself and for your company.  It provides an environment that promotes two-way communication with your customers, your prospects, and establishes you as a thought-leader in your field.  Blogging is free, it’s easy, and it doesn’t take much time.

The best way to explain why blogging is so important is to cite a few examples of companies that have realized exceptional success using blogs.  The first is this airline you might have heard of, the only one profitable, Southwest Airlines. The company created a blog a couple of years ago and what I really love about it is the name of their blog; “Nuts About Southwest.”  Get it?  Nuts about Southwest.

Southwest Airlines has gotten more than one million visitors to its blog.  One million visitors?  Honestly, who cares what Southwest has to talk about?  All I want them to do is get me from city to city, get my bags there, give me some nuts, and leave me alone.  But, you know what?  One million people cared enough to go and see what they had to say about their airline and comment, participating in their company and their brand.

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