Category Archives: Web Blogs

This is a brilliant little video made by Dylan Spencer, a marketing manager in the USA. He’s created a wonderful introduction to Inbound Marketing in less than 3 minutes. Its both succinct and entertaining. Music credit goes to tastypigeon.

Enjoy.

By Lon Safko. Originally published at FastCompany.com

Blogs are not just web logs

A blog is the most important thing that you can create for yourself and for your company.  It provides an environment that promotes two-way communication with your customers, your prospects, and establishes you as a thought-leader in your field.  Blogging is free, it’s easy, and it doesn’t take much time.

The best way to explain why blogging is so important is to cite a few examples of companies that have realized exceptional success using blogs.  The first is this airline you might have heard of, the only one profitable, Southwest Airlines. The company created a blog a couple of years ago and what I really love about it is the name of their blog; “Nuts About Southwest.”  Get it?  Nuts about Southwest.

Southwest Airlines has gotten more than one million visitors to its blog.  One million visitors?  Honestly, who cares what Southwest has to talk about?  All I want them to do is get me from city to city, get my bags there, give me some nuts, and leave me alone.  But, you know what?  One million people cared enough to go and see what they had to say about their airline and comment, participating in their company and their brand.

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Most of our clients have heard me talk about Gary Vaynerchuk and WineLibraryTV at some stage. I like Gary’s story so much because it dramatically  illustrates what is possible for almost any business if they embrace the potential of marketing themselves online.

Wine Library today sells $50 million a year in wine in a sizeable store in New Jersey. Gary is taking the store global with a video show, Wine Library TV, that gets about 100,000 views a show.

I was lucky enough to have a few drinks and chat with Gary in Austin this year at South by South West, as well as attend one of his presentations. His manic enthusiasm is extremely contagious.

Anyway, uber-Geek Robert Scoble has just interviewed Gary for his Building 43 series and I thought I should share this with you. Business owners should pay particular attention on the information from minutes 5 to 8, minutes 10 to 11, minutes 13 to 19 and finally minutes 22 to 24. Especially interesting are observations about the changing media landscape and how Twitter provides businesses with the ability to listen.