Understanding trade promotion optimisation

Over at Media Hunter, Craig has posted an interesting introduction to the field of trade promotion optimisation. Its a fascinating field that could seriously benefit from an integrated online approach.

Does your website need a rebuild or a re-think?

One of our biggest frustrations here at Sticky is seeing organisations pay little attention to their web presence. They run old, rarely updated websites that provide the user with little information and a generally poor experience. These organisations are finding it increasingly harder to compete and will be left behind unless they totally re-think (or start thinking about) online.

However, at the other end of the scale is the organisation who is enthusiastically online but is constantly thinking about a rebuild, or a new look, or an expensive new addition to their under-performing website. We see them all the time. I can think of a few examples where a site is going through its 2nd rebuild in as many years, when the original site was fine.

The thing is….if a website is under-performing the first thing everyone should look at are the real reasons why. In many cases its not the layout / design / format that necessarily needs work.

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Top 30 Real Estate Agency websites

Would you know Australia’s leading Real Estate Agencies, if you were asked to pick 30 of them? BRW did and published their Top Australian Agencies.

Here, we put them to the online performance test with NLYZR.

NLYZR assesses a website using criteria such as On-page SEO, Off-page SEO, Keyword search results, Competitor scores, Social media and traffic conversion. These are crucial aspects of Inbound Marketing.

Note: Scores can vary from month to month and depending upon search terms.

How do Australia’s leading Real Estate Agencies rate….

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Why business should be investing in information technology

Excerpt of Report by Jeanne-Vida Douglas. BRW Magazine

Technologies once limited to only the biggest budgets are now affordable for businesses of any scale. Here are five of the most rewarding.

Information technology has been the biggest driver of productivity since mechanisation took over from manual and animal labour at the beginning of the industrial revolution.

Research from Finland suggests that access to simple data storage and processing computing facilities will increase the productivity of an average worked by 9 per cent a year; access to the internet will boost it by 14 per cent; mobile computing will increase worker productivity by 32 per cent.

Nonetheless, small businesses, which stand to gain the most from investing in It services, are often the most reticent to take advantage of the opportunities technology provides.

Unlike their larger counterparts, SMEs are often founded and run by specialists. The real estate agent, the carpenter and the distributor all know their trades, but don’t necessarily have the time to investigate emerging technologies or sit down to create a strategy for how a certain piece of software or hardware might make their businesses run more efficiently.

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Eutopia launches website to bridge European wine gap

www.eutopia.com.au provides the information Australia’s growing fascination with European wine demands – what’s available, how it compares, where to find it and for how much.

Eutopia, a free site, has been launched due to a lack of available information for Australians to make an informed purchase of European wine. Whilst there is a wealth of knowledge available on international websites, there is no mention of Australian availability, release date or price. In addition Australians, beginning a discovery of European wines and accustomed to fuller bodied wines, can be confused by international reviews written with a different context.