Category Archives: Web / Tech

Good web design is increasingly important for businesses trying to compete at a time when the Internet is the most consumed media in Australia. However, merely having a website isn’t enough these days. A good website is one that can be found easily in search, provides the visitor with relevant information and must has effective traffic conversion strategies in place.

So how much time have you spent thinking about the wording of your navigation? Or the location of a crucial button or link? You’d be amazed at the difference in results you can achieve with subtle changes.

We have been running Traffic Visualisation Analytics, such as heat-mapping, on several sites to monitor the results from changes to layout and wording. It has been a revelation. We have been able to see where people are clicking on the tested sites and where they came from. Then after making small changes we can compare results.

Heat mapping in action

On this particular site we found that visitors weren’t clicking through as much as we’d like to one of the most important pages in the navigation, “products”. So after a week of monitoring we changed the name of that page in the navigation to “services”.

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Microsoft’s new search engine Bing was launched with little fanfare in Australia this week. Touted as the big M’s challenge to Google after years in the search wilderness, Bing claims to intuitively understand what people are seeking on the internet.

Microsoft cited study results indicating that an estimated 30 per cent of online searches are abandoned out of frustration and that searchers often fail to get what they seek on a first try.

Bing relies predominately on algorithms and key words to provide results for online searches but has infused some “semantic technology that deduces intended meanings of phrases”, according to Microsoft.

Having been live a few days now, we thought we take Bing for a run around the block and see how it stacks up.

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Following on from our previous post, Internet marketing tips – the basics, we thought we’d highlight five more essential Internet Marketing Tips to keep in mind. These specifically address the question: What do you really want from your website?

We are constantly surprised at the random reasons businesses come up with for creating a new site or doing a re-design. Most of them have very little to do with results or marketing effectiveness. Why??

1. The number one objective for any company website should be to attract more visitors and leads and sales. Everything you do on your site should be created to meet these objectives. Spend less time worrying about tweaking little design elements and more time implementing elements that will help you achieve your company’s sales objectives.

2. Invest more in good content than in “sexy” design. In the longer term, content rules. People search the internet for information, not the cool little Flash animation you spent 3 months designing.

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