Marketers see most potential in social media, video & SEO

Forrester Research put out a great report on US Interactive Marketing Spend recently showing where marketers believe effectiveness will increase and decrease in the next three years.

The three biggest expected INCREASES were in Created social media, Online video and Search engine optimisation (SEO).

The areas predicted to have the biggest DECREASE in marketing effectiveness were Newspapers, Yellow Pages, Telemarketing and Radio.

(information sourced from SEOMOZ)

Marketers see greater potential in interactive channels

Survey raises questions over Yellow Pages relevance

A recent Australian survey has indicated that more than half of Australians would go without the printed telephone directory if given the choice.

The survey, conducted by CoreData on behalf of True Local, revealed almost four in five Australians believe Yellow Pages should ask consumers if they want the directory. Off the 1000 people surveyed, 58 per cent of respondents said they would stop having the Yellow Pages delivered if they had the choice.

Fully 62 per cent believe the directory has a negative environmental impact, the survey found.

Yellow Pages spokesman Stephen Ronchi said the survey was commissioned by online business directory TrueLocal (owned by the publisher of news.com.au)  ”as part of a marketing campaign to discredit Yellow Pages” and dismissed the survey results as “underhanded”.

Nonetheless, where there is smoke there is fire.

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