Content marketing and management plan

Content is at the core of any good inbound marketing or content marketing strategy and subsequently a content generation plan is crucial for success. Good content is essential for ongoing traffic, quality SEO and social sharing.

Sticky have developed a proven approach for web content generation and management over years of working marketing various in-house services and those of our leading clients.

The Sticky Content Generation & Management Plan includes:

• Audit of current content and traffic

• Design plan in keeping with desired core objectives

• Tie in with search strategy

• Tie in with conversion strategy

• Tie in with social strategy

• Advice on writing traffic generating headlines

Its a strategy that has worked for years for our own sites – Mediahunter, NLYZR, Urban Insider – and clients such as ACRF, Kinetic and Promax. It can work for you too.

Our Content Marketing & Management Plan is a logical part of the Sticky 360 Degree Digital Marketing Strategy and is informed by the Website Marketing Plan.