Inbound marketing super sleuth – Gordon Whitehead

Gordon Whitehead - Inbound Marketing Analyst

Successful inbound marketing relies upon a keen understanding of what people are searching for and how they find it. We often joke that launching a new site, or examining an existing website requires the sort of forensic work that would make Horatio Caine and his team at CSI: Miami proud.

That’s where Gordon Whitehead fits in here at Sticky. Gordon is an inbound marketing super sleuth, studying websites and web traffic to determine the best courses of action to deliver our clients with more traffic and more genuine inquiries. Barely a work day (or weekend) goes by without Gordon rushing in to announce some breakthrough in his eternal search for better inbound results.

Using tools such as Web ANLYZR and Keyword ANLYZR, Gordon can determine the issues and solutions for every website we encounter. His “forensic” analysis often unearths insights that can make a significant difference to results.

Here are some of the clues Gordon searches for:

• Who is searching online around your industry and what search terms were they really searching with?

• What are the quality searches versus the high-volume / low result searches?

• What sort of information are visitors after?

• What information on a site is attracting visitors?

• What information is leading visitors to a goal conversion?

• Which goal conversion mechanisms are working and which aren’t?

• Which other inbound marketing channels are delivering traffic – social media sites, referring sites etc?

Each little clue can lead to big returns when acted upon. Some insights can change the way you think about marketing your business.

Have you got a super-sleuth studying your marketing? Perhaps its time to let the Sticky CSI team run their eyes over your online marketing. Its easy -  just submit your site to Web ANLYZR for a free appraisal and we’ll put it under the microscope.