Inbound marketing turns websites into customer magnets
GetSticky turns your website into a customer magnet
Inbound marketing is the approach behind most successful internet marketing systems. Done well, inbound marketing can turn your website into a customer magnet, drawing motivated prospects towards your business.
Traditionally businesses have relied on broadcast style marketing and advertising to create awareness of their existence and offerings. Television, radio, press, billboards and Yellow Pages have all been the cornerstone of marketing efforts for the last 50 years. And these media have served us well, offering the most efficient means with which to reach a large audience quickly.
Broadcast marketing by its nature is like using a shotgun. You aim it roughly in the right direction (ie. general target demographic), pull the trigger and hope that you hit the right audience. Of course, you’re also paying to hit some unwilling bystanders (non-target demographic) but that’s unavoidable. You then trust that the people you have hit will react to your efforts.
Inbound marketing turns this approach upside down. It involves discovering where potential customers are searching, positioning yourself correctly so they’ll find you and letting them discover whether you have what they are looking for.
Notice the difference? Rather than trying to force yourself onto unsuspecting masses, qualified prospects are ambling up to you.
Broadcast marketing relies on potential customers noticing you when YOU are ready (spending money on advertisements). It also means they won’t notice you if you aren’t active.
Inbound marketing allows potential customers to find you when THEY are ready. Any time, any place. It delivers motivated, qualified consumers to your door (website) 24 hours a day, 7 days per week.
Inbound marketing basics:
- Create a search engine friendly website
- Discover what customers are really searching for and how many of them are searching monthly
- Optimise your website to be found in these relevant searches
- Give visitors to your site information that will help in their decision making process
- Capture information about visitors to your site
- Repeat
The result can be a cost-efficient, totally measurable marketing strategy that turns your business website into a customer magnet.
IF YOU’D LIKE TO KNOW MORE ABOUT HOW TO INTRODUCE INBOUND MARKETING TO YOUR BUSINESS PLEASE COMPLETE THE FORM BELOW:
21 Responses to “Inbound marketing turns websites into customer magnets”
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May 4th, 2009 at 7:11 PM
Why is it so hard to explain all of this to the masses. We all know it, we all know it works and and of us live in 2009 not 1959. Keep up the good work. The iPhone is one of the major turning points and the fact you can all you can eat on it for A$130 a month helps the ordinary person get the information they want..
June 9th, 2009 at 11:15 AM
[...] Once you have established a good website (you can use Web ANLYZR to find out how your’s rates), put a strong marketing plan in place and learnt a little about search engine optimisation you can create an inbound marketing program that will direct customers to your business 24/7. [...]
June 12th, 2009 at 10:11 AM
[...] to get better Google rankings for your website please fill out the following form or visit our new Inbound Marketing site GetSticky, which is full of great Internet Marketing Tips. You can also run your website [...]
June 12th, 2009 at 10:29 AM
[...] We’re pretty sure that if most businesses spent some using these 7 internet marketing tips they would see a big improvement in their online marketing, and that’s before getting really serious about a professional inbound marketing strategy. [...]
June 12th, 2009 at 10:39 AM
[...] to Generation Y, including how to get better Google rankings for your website please visit our new Inbound Marketing site GetSticky, which is full of great Internet Marketing Tips. You can also run your website [...]
June 19th, 2009 at 4:20 PM
[...] whole GetSticky inbound marketing approach is geared towards these two primary objectives: gaining leads and gaining new customers. It allows [...]
June 25th, 2009 at 11:12 AM
[...] if you are still spending more on Yellow Pages than you are on a professional Inbound Marketing strategy, it might be time to think again. The CoreData survey illustrates the overwhelming ambivalence [...]
June 26th, 2009 at 4:55 PM
[...] increasingly working with Sydney-based clients. Many are looking for assistance with creating new Inbound Marketing campaigns, as we offer with GetSticky, while others are asking about traditional advertising. Either way, way [...]
July 22nd, 2009 at 1:15 PM
[...] is wondering why I have put so much effort transforming my Newcastle advertising agency into an Inbound Marketing agency then read this story we’ve just posted over at GetSticky. Its latest research from Forrester [...]
July 29th, 2009 at 11:41 AM
[...] new paradigm is Inbound Marketing. Its about being in the right place when consumers are looking for something, giving them the [...]
August 13th, 2009 at 2:43 PM
[...] years of extensive research, testing and experience in pioneering Inbound Marketing in Australia, the digital team at Sticky are thrilled to announce the launch of NLYZR.com, a [...]
August 13th, 2009 at 5:31 PM
[...] combines industry leading SEO software with the Inbound Marketing expertise and strategic insight of Sticky [...]
August 21st, 2009 at 3:07 PM
[...] is the result of years of extensive research, testing and experience in pioneering Inbound Marketing in Australia. It combines industry leading SEO software with our Inbound Marketing expertise and [...]
August 25th, 2009 at 10:59 AM
[...] what Inbound Marketing can [...]
October 28th, 2009 at 10:27 AM
[...] The refreshed site reflects our intention to help you optimse you website, attract more relevant visitors and convert traffic into qualified leads, inquiries and sales. It is totally representative of our Inbound Marketing philosophy. [...]
October 28th, 2009 at 2:42 PM
[...] the essence of inbound marketing. It sounds simple but not many businesses are successful at combining all [...]
October 29th, 2009 at 4:54 PM
[...] these days but very few have the tools and methodologies to deliver outstanding results. Our Inbound Marketing approach delivers a holistic strategy for websites to OPTIMISE, ATTRACT & CONVERT. It is [...]
November 12th, 2009 at 7:23 AM
[...] NLYZR assess a website using criteria such as On-page SEO, Off-page SEO, Keyword search results, Competitor scores, Social media and traffic conversion. These are crucial aspects of Inbound Marketing. [...]
November 17th, 2009 at 12:50 PM
[...] It seems that in search engine optimisation (SEO), as in most marketing, there are those who try to use sledgehammer to succeed rather than use the more precise and sophisticated scalpel approach of inbound marketing. [...]
November 24th, 2009 at 11:38 AM
[...] Outbound marketing is like a shotgun. Inbound marketing is like a magnet. [...]
March 10th, 2010 at 3:57 PM
[...] Inbound marketing could well be the perfect strategy to include in your business marketing mix during tough economic times. While it is important for businesses to continue to advertise their services, applying a portion of their marketing budget to inbound marketing can be like adding another sales team. [...]