Interview with internet marketing pin-up boy Gary Vaynerchuk

Most of our clients have heard me talk about Gary Vaynerchuk and WineLibraryTV at some stage. I like Gary’s story so much because it dramatically  illustrates what is possible for almost any business if they embrace the potential of marketing themselves online.

Wine Library today sells $50 million a year in wine in a sizeable store in New Jersey. Gary is taking the store global with a video show, Wine Library TV, that gets about 100,000 views a show.

I was lucky enough to have a few drinks and chat with Gary in Austin this year at South by South West, as well as attend one of his presentations. His manic enthusiasm is extremely contagious.

Anyway, uber-Geek Robert Scoble has just interviewed Gary for his Building 43 series and I thought I should share this with you. Business owners should pay particular attention on the information from minutes 5 to 8, minutes 10 to 11, minutes 13 to 19 and finally minutes 22 to 24. Especially interesting are observations about the changing media landscape and how Twitter provides businesses with the ability to listen.