Making money from social

Here’s a great post by English blogger Neil Perkin that’s really worth reading:

Source: Only Dead Fish

I’ve lost count of the number of people who have told me that the problem with social is that you can’t make any money out of it. Yet content owners and producers the world over continue to wrestle with what Scott Karp calls ‘the 10% problem‘ – the problem that if you apply old school media principles to digital content you find that revenue per user is typically a fraction of the revenue per offline viewer, reader, or listener. Read more