Need marketing ideas? 6 steps to an effective internet marketing strategy

Need new marketing ideas? by Cayusa

The current business climate is creating demand for new marketing ideas, yet so many businesses launch a website with no real internet marketing strategy.

The main reason businesses fail to generate a return on investment from their internet marketing activity is because they don’t really have a plan. Companies we talk to seem to have a website because “its expected”, or feel they “need a presence online”, yet very few have actually created a proper internet marketing strategy.

At Sticky, we feel the main objective of any internet marketing campaign is to create new leads and customers. Pretty simple really, and not unlike the ROI you would expect from other marketing and advertising. However, the big advantage of internet marketing is that its extremely measurable allowing you to gauge results for every aspect of your campaign.

Even better, your business can continue achieving results from a single strategy for months or years.

The whole GetSticky inbound marketing approach is geared towards these two primary objectives: gaining leads and gaining new customers. It allows you to set serious sales goals then follow them through from the first hit to conversion.

Our Web ANLYZR and Traffic ANLYZR tools help you identify the best opportunities and improve your site in order to take advantage of them. Ongoing analytics allow us to continually monitor results and maximise goal conversion.

6 steps to an effective internet marketing strategy

1. Discover whether your website is a capable marketing tool. Our free Web ANLYZR report will show you the strengths and weaknesses of your site.

2. Make the appropriate adjustments to create an effective inbound marketing site. In some cases this could mean walking away from your current site if its inadequate, or making some recommended improvements.

3. Set revenue goals. Any good marketing campaign should be geared towards reaching a revenue target. These goals will help determine your strategy.

4. Identify your best potential targets. Many businesses make the mistake of chasing broad, unqualified keyword searches that are too competitive and deliver poor results. Traffic ANLYZR can show you which searches to chase and which to ignore.

5. Provide an easy, obvious method for visitors to reach your goal conversion objective.

6. Measure your results. Determine which sources are delivering the best traffic-to-conversion results and which are failing. Adjust and improve accordingly.

Don’t just have a website sitting there doing nothing. Make it work for you. Turn it into a 24/7 marketing machine. If you’d like to find out more please download our free Internet Marketing e-Book or give us a call.