SEO rankings for Australian Tax Specialists

This week NLYZR assesses the websites of 26 Australian Tax Specialists, a list originally published in BRW.

We have used the all new NLYZR for this list. NLYZR assesses a website’s Search Engine Optimisation using criteria such as On-page SEO, Off-page SEO and a Keyword search result. These are crucial aspects of Inbound Marketing and Internet Marketing Strategies.

Here is how they compared…

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Blogging is an important part of Inbound Marketing

Forget the standard web template approach that most businesses employ, if your organisation wants to generate meaningful, engaged visitors then you should incorporate a blog into your website. Its a significant element of our Inbound Marketing philosophy.

Most corporate websites look fairly similar. There’s been a group-think mentality that your site should all be contained in the one screen, with content not falling “below the fold”. You see the same logo position, same navigation and the same bland corporate information.

What you don’t often see is regularly updated information that is both helpful and relevant to your target audience.

That’s where a blog can become extremely valuable to your organisation. Here are 6 reasons why one should be incorporated into your web presence.

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web design for inbound marketing

Welcome to the new-look GetSticky website. This is the fourth iteration of the site since it’s launch in April 2009 and is representative of our missi0n to constantly improve design and layout to achieve better results.

Inbound marketing is made up of 5 distinct areas: web design, search engine optimisation, content generation, social media and conversion strategies. These 5 elements all combine to create a powerful marketing model that attracts qualified traffic to your site and turns it into enquiries or business.

Here at Sticky we work hard on each element of the Inbound Marketing formula, testing new tools and ideas to identify best practices. We treat our sites as the guinea pigs before rolling out the best ideas for our clients.

And that’s the reason behind the latest look for this site. We have introduced a cleaner, less cluttered design with concise information about who we are, what we do and how we can assist you. Everything you see is there for a well-considered reason.

The next step is to now measure the results of these changes. We’re doing heat-mapping of the site to see how visitors interact with each element. We’ll be studying the analytics behind the site very closely and we’ll be tweaking where necessary to achieve better lower bounce rates and higher conversion rates.

Then we’ll be able to pass on our best thinking and insights to our clients.

As far as we’re concerned, a website is a constant work in progress requiring regular fine-tuning and updating. A well-managed website can be your organisation’s greatest marketing asset, so give it the attention it deserves.