Rosie's School of Rock

Earlier this year we launched the new website for Rosie’s School of Rock. This was a fun site to work on because Craig “Rosie” Rosevear has so much energy and passion and its great to be involved in a site that looks as rock n roll as the people it represents.

I was talking to Rosie yesterday and he said he’s had a fantastic response to the website since launch and its driving a lot of new business for them.

He’s been working on adding plenty of interesting content and following our inbound marketing advice. And its working very well.

Anyway, if you have a child (or inner-child) looking for:

Music lessons in Newcastle

Guitar lessons in Newcastle

Piano lessons in Newcastle

Singing lessons in Newcastle

Drum lessons in Newcastle

The Rosie’s School of Rock is THE place to go. The kids have an absolute ball and get to experience performing in front of large crowds as mini rock stars.

Well done Rosie.

Last night at The New Lunaticks first Digital Showcase event we were proud to unveil our newest version of NLYZR: Page Optimizer.

NLYZR: Page Optimizer is a fast, efficient tool that helps you optimize any page of your website for a nominated search term. It totally demystifies the often confusing language and practices of search engine optimisation with straight-forward, easy-to-understand reporting and recommendations.

Its an extension of the original Free NLYZR service we have been offering over the last two years and was created using the knowledge we have gained from testing the SEO capabilities of thousands of websites.

We believe NLYZR: Page Optimizer takes SEO out of the IT department and allows marketers and business owners to determine exactly what they need for SEO success. It’s SEO best-practice made easy.

NLYZR: Page Optimizer will be a paid service which we intend to launch soon.

FREE TRIAL

We’d like to test NLYZR: Page Optimizer with a few more sites prior to the official launch in order to receive feedback and help with the fine-tuning.

If you were at The New Lunaticks last night and would like a FREE TRIAL for the rest of May 2011 then here’s your chance. You’ll be able to test and optimize as many pages of your website as you’d like until the end of the month, all we ask in return is your feedback and maybe some testimonials for good results.

The first 10 companies / people who email me will be eligible for the Free Trial. We reserve the right to decline competitors or those with sites we believe would not benefit from this system.

Email: craig@stickyads.com.au

Subject Line: NLYZR: Page Optimizer Trial

Include all relevant contact details and the URL for website you’d be using it for.

VIDEO: if you’d like to watch the presentation and explanation of NLYZR: Page Optimizer from the Lunaticks event then click here. It starts at 1 hour and 15 mins into video and lasts around 14 mins. Picture quality is a bit grainy as it was from the webcast. Thanks to Lunaticks Society of Newcastle for the event and video.

A few years ago you might have been forgiven for thinking Twitter was just another passing fad, not something your business should be wasting time on.

However the truth is that since its launch less than 5 years ago Twitter has enjoyed explosive growth and become an important player in the new media world. There are now estimated to be over 200 million Twitter users generating over 90 million “tweets” per day.

Far from being a inconsequential fad, Twitter can now be considered a viable and extremely effective part of your company’s marketing mix. Consider these statistics from two recent surveys:

• Twitter users are more educated and earn higher incomes than the general US population. (According to Edison Research April 2010).

• Twitter users tend to be earlier adopters of new products and technology than the general population (says Edison Research).

• 42% claim to use Twitter to learn about new products and services while 31% ask opinions about products and services via Twitter (Edison)

• 28% use Twitter to look for discounts or sales while 21% use Twitter to purchase products or services (Edison).

• Another 19% use Twitter to seek customer support (Edison).

• A separate survey in early 2010 revealed that 67% of US Twitter users are more likely to buy brands they follow (source: Chadwick Martin Bailey & Imoderate Research Technologies).

Certainly here at Sticky we have witnessed the power of a strong presence on Twitter, with both this agency and many clients benefiting from conversing in 140 characters. The above statistics come as no surprise to us. we often say that becoming highly active on Twitter has been one of the best business decisions we ever made. Twitter has become a crucial part of Sticky’s inbound marketing strategy.

So the question is….. if your business would like to attract more educated, higher income early adopters, why aren’t you on Twitter?