Source: Scalable Intimacy

We believe success in social marketing starts with a content strategy, which boils down to a clear-eyed definition of exactly what kind of content is at the intersection of:

* what your target audience is looking for online, and
* what you are uniquely willing and/or able to provide.

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Source: Seth Godin’s Blog

…in a digital world where everything can be measured, we all work on commission. And why not? If you do great work and it works, you should get rewarded. And if you don’t, it’s hard to see why a rational organization would keep you on.

This is so true….read more….

Thanks for tuning in to Sticky TV, 22 September 2009.

Welcome to Sticky TV, where we discuss news and advice around inbound marketing, online and digital marketing and more.

Hosted by Kendall Wheeler and Craig Wilson.

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