Most of our clients have heard me talk about Gary Vaynerchuk and WineLibraryTV at some stage. I like Gary’s story so much because it dramatically  illustrates what is possible for almost any business if they embrace the potential of marketing themselves online.

Wine Library today sells $50 million a year in wine in a sizeable store in New Jersey. Gary is taking the store global with a video show, Wine Library TV, that gets about 100,000 views a show.

I was lucky enough to have a few drinks and chat with Gary in Austin this year at South by South West, as well as attend one of his presentations. His manic enthusiasm is extremely contagious.

Anyway, uber-Geek Robert Scoble has just interviewed Gary for his Building 43 series and I thought I should share this with you. Business owners should pay particular attention on the information from minutes 5 to 8, minutes 10 to 11, minutes 13 to 19 and finally minutes 22 to 24. Especially interesting are observations about the changing media landscape and how Twitter provides businesses with the ability to listen.

Gordon Whitehead - Inbound Marketing Analyst

Successful inbound marketing relies upon a keen understanding of what people are searching for and how they find it. We often joke that launching a new site, or examining an existing website requires the sort of forensic work that would make Horatio Caine and his team at CSI: Miami proud.

That’s where Gordon Whitehead fits in here at Sticky. Gordon is an inbound marketing super sleuth, studying websites and web traffic to determine the best courses of action to deliver our clients with more traffic and more genuine inquiries. Barely a work day (or weekend) goes by without Gordon rushing in to announce some breakthrough in his eternal search for better inbound results.

Using tools such as Web ANLYZR and Keyword ANLYZR, Gordon can determine the issues and solutions for every website we encounter. His “forensic” analysis often unearths insights that can make a significant difference to results.

Here are some of the clues Gordon searches for:

• Who is searching online around your industry and what search terms were they really searching with?

• What are the quality searches versus the high-volume / low result searches?

• What sort of information are visitors after?

• What information on a site is attracting visitors?

• What information is leading visitors to a goal conversion?

• Which goal conversion mechanisms are working and which aren’t?

• Which other inbound marketing channels are delivering traffic – social media sites, referring sites etc?

Each little clue can lead to big returns when acted upon. Some insights can change the way you think about marketing your business.

Have you got a super-sleuth studying your marketing? Perhaps its time to let the Sticky CSI team run their eyes over your online marketing. Its easy -  just submit your site to Web ANLYZR for a free appraisal and we’ll put it under the microscope.

Hunter Laser Vision team of Ophthalmic Surgeons has been performing laser eye surgery for thousands of people in the Hunter Valley and Newcastle Region since 1998.

Their team of professionals can perform a range of treatments to address issues such as Myopia (short sight), Hypermetropia (long sight), and Astigmatism.

Hunter Laser Vision came to Sticky wanting a new website that could showcase their services, reflect their professionalism and be easy to manage. While search engine optimisation wasn’t as high a priority for them as many clients, we wanted to ensure that the site was found at the top of all relevant searches.

Since launching the new site ion January 2009, Hunter Laser Vision have cemented their place at the top of all our targetted Google searches

www.hunterlaservision.com.au