24 Feb 11
This week NLYZR assesses the websites of 25 Risk Management companies, a list originally published in BRW.
We have used the all new NLYZR for this list. NLYZR assesses a website’s Search Engine Optimisation using criteria such as On-page SEO, Off-page SEO and a Keyword search result.
These are crucial aspects of Inbound Marketing and Internet Marketing Strategies.
See how they rank!
21 Feb 11
Every industry has it’s pioneers, the original thinkers who question old-school practices and successfully strike out in a new direction. In the music industry one of those pioneers is the band Radiohead, not just for their music but for their business practices.
Radiohead are fantastic inbound marketers. Sure, they rose to fame during the 90′s under a traditional record label model, but in the last decade they have thrown out the rule book and redefined music distribution.
In 2007 the band announced they were releasing their next album, In Rainbows, online via their website. The stunning news in this was that we could name our own price to download the new songs. Many took the songs for nothing but reportedly the average purchase was around AUD$10.
The concept created massive world-wide interest and coverage and ensured that the music was in global circulation overnight. The band also packaged up a CD and vinyl offering which could be ordered online for a set price or later found in traditional record stores.
A few months later the band released a new single and invited fans to mash-up the song themselves.
Last weekend Radiohead did it again, launching their new album King of Limbs online via their website. This time there was a set price, only AUD$9.60 (coincidence?) for the MP3 download, with a higher priced package including vinyl record and artwork that could be pre-ordered for May delivery.
14 Feb 11
This week NLYZR assesses the websites of 27 Leading Financial Planners, a list originally published in BRW.
NLYZR assesses a website’s Search Engine Optimisation using criteria such as On-page SEO, Off-page SEO and a Keyword search result.
These are crucial aspects of Inbound Marketing and Internet Marketing Strategies.
See how they rate! Read the rest of this entry »
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