Over the last few months we have been giving the soon to be released new NLYZR a serious workout doing website optimization for a variety of sites. The results have been impressive and fast. Simply by following the NLYZR recommendations, the following sites have been extremely successful:

(Results as at 12 August, 2011)

Site: Perform HR Term: Managed HR services   Google rank: 1st & 2nd

Site: Promax Term: Trade Promotion Optimization   Google rank: 1st & 2nd

Site: Sunengy Term: Liquid solar array    Google rank: 1st & 2nd

Site: Stretch-Rite Term: Stretch therapy clinic   Google rank: 4th & 5th (after 1 week)

Site: Newcastle Industrial Term: industrial land Steel River   Google Rank: 8th (after 1 week)

Site: Quality Covers Term: custom boat covers Sydney    Google rank: 2nd & 3rd

Site: Hadley Cycles Term: bike shop Newcastle   Google rank: 1st

Site: Four Walls Commercial Term: Newcastle warehouses   Google rank: 2nd

Site: Kinetic Term: Integrated Business Solutions   Google rank: 7th

Site: Countrytell (holding page)   Term: Australia’s regional broadband   Google rank: 8th

These sites range from large to very small. Some are competing globally against major players, others are one person operations just aiming to compete in their own town. No matter what your size and ambition NLYZR can clearly help you succeed in being found online.

The new NLYZR Website Optimization System launches 1 September, 2011. It will be the most cost-effective, easy to use optimization system available…affordable for even the smallest of businesses…and easy enough to use for ungeekiest of operators.

Want to know more? email us at admin@nlyzr.com

We’re in the process of building the perfect website – perfect for us, that is.

In reality there probably isn’t a perfect website, but we’re trying to build something that is exceptionally effective for the launch of our all new NLYZR Website Optimization System.

Of course everybody has different objectives for their websites and so there is no single design, layout or strategy that will work for all, but in our case we have a very clear set of objectives for NLYZR and have started redesigning from scratch.

Some of the considerations we need to include are; search engine optimization, ease of navigation, very clear conversion signals, plenty of compelling content, forms, videos, PDF downloads, payment facilities, an e-commerce platform, members area, confirmation messages and emails……and that’s before the user starts playing with the new NLYZR system we’ve developed.

It’s, um…….complicated and we’ve taken a lot of care in trying to design a site that makes sense and delivers results. Here’s the way we mapped it out in the office during planning…. (basketball hoop not included)

Will it be perfect? Probably not.

We expect to test and change the site a lot over the next year to continually improve the user experience and fine-tune our conversion strategies. A lot depends on the early results and feedback we receive. But we think this will be a great start. We’ve used our best ideas and closely studied exceptional websites from around the world in order to determine the best possible design.

Very few sites are “set and forget”, they need constant monitoring and adjustments to achieve exceptional results. It doesn’t matter whether if you’re launching a new site aimed at a global market, like we are with NLYZR, or a small site for your hometown…. every site can continually improve and evolve. They may never be perfect but hopefully they deliver increasingly good results for you.

Note: we aim to launch the NLYZR Website Optimization System in early September 2011, but you can use our Free Web NLYZR anytime.

Way back in 2008 Sticky began to get pretty heavily involved in optimizing websites, our own and some clients, for search. Early experiments and trials revealed that were able to achieve some excellent results very quickly. It got us thinking.

We set Gordon the task of documenting all of our processes, testing more ideas and finally writing them into a manual. This become our in-house bible for website optimization.

In early 2008 we decided to offer this process to others beyond our existing client base and settled on a name for it: NLYZR. We had a few crude programs running in-house to assist with our optimization but it was predominantly a manual process that took a fairly long time to do.

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