Yes, organic search engine optimisation (SEO) can be extremely effective at gaining better visibility for your website. This well written post explains some of the basics about organic search engine optimisation and how it can work for your business. If you are interested in better Google rankings then its worth reading.

Based upon Craig Wilson’s notes from a presentation at Web 2.0 in San Francisco by Heather Lutze, 2 April 2009

Who’s your best salesperson? Are they working 24/7 when customers are ready? The right online presence can be like the ultimate sales team working around the clock.

The web and dominance of Google requires a new understanding of how your customers are searching for you. Customers aren’t waiting for information to be broadcast to them. They are scouring the Internet for information, searching Google and other search engines, and reading blogs for tips and recommendations. They are spending an increasing amount of time on social networks such as Facebook and Twitter, where their “friends” are sharing links and recommendations.

Your business needs to ensure that it can be found in this dynamic online environment.

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A dynamic search engine optimisation strategy for Newcastle business Dolphcom Solutions has seen it leap to the first page of Google searches within three weeks.

Dolphcom is a whale and dolphin swimming adventures business operating in Australia and overseas. Prior to contacting Sticky, Dolphcom had an attractive website with excellent content but were nearly impossible to find in searches and received minimal traffic. They were not even on the first ten pages of Google for their name.

Having a small marketing budget but massive potential for international customers, Dolphcom was struggling to grow. The team at Sticky created a website and marketing strategy to allow Dolphcom to realise its potential.

Within 3 weeks of launching the new Dolphcom site they were on the first page of Google for two relevant searches. Within 6 weeks Dolphcom were on first page of Google for all the searches we had targeted. The new system also guides visitors to inquiries and bookings for Dolphcom’s various adventures and programs.

Using the GetSticky Internet Marketing System, Dolphcom’s main marketing channel is their website and has seen the business grow substantially in less than 6 months.