SEO ratings for 24 leading Australian PR Companies

17 Dec 10

This week NLYZR assesses the websites of 24 Public Relations Companies, a list originally published in BRW.

We have used NLYZR for this list. NLYZR assesses a website’s Search Engine Optimisation using criteria such as On-page SEO, Off-page SEO and a Keyword search result.

These are crucial aspects of Inbound Marketing and Internet Marketing Strategies.

How do you think they rate?

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6 new reasons to adopt Inbound Marketing in 2011

29 Nov 10

In 2011 there are more reasons than ever to create an effective inbound marketing plan for your business.

The rapid pace of change in media consumption habits and technology means that Outbound marketing, where you spend money trying to interrupt your potential customers with your message, is becoming less effective, and Inbound marketing, where your potential customers find you online, is increasingly relevant.

Inbound Marketing is like using a magnet for customers

Inbound Marketing is like using a magnet for customers

Inbound marketing combines search engine friendly content with social media and traffic conversion strategies to deliver qualified inquiries and sales.

We like to use the analogy that outbound advertising is like using a shotgun to hit your target. It sprays buckshot, hitting some intended customers, hitting those who aren’t interested and missing plenty. On the other hand inbound marketing is like a magnet attracting motivated customers.

Here are 6 new reasons for you to adopt inbound marketing in 2011.

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NLYZR website ratings for Australian Engineering Firms

21 Oct 10

This week NLYZR assesses the websites of 26 Australian Engineer Companies, a list originally published in BRW.

We have used the all new NLYZR for this list. NLYZR assesses a website’s Search Engine Optimisation using criteria such as On-page SEO, Off-page SEO and a Keyword search result.

These are crucial aspects of Inbound Marketing and Internet Marketing Strategies.

Check out how they rate…

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