Search Engine Optimisation with NLYZR

This week NLYZR assesses the websites of 25 Australian Corporate Mentoring Companies, a list originally published in BRW.

We have used the all new NLYZR for this list. NLYZR assesses a website’s Search Engine Optimisation using criteria such as On-page SEO, Off-page SEO and a Keyword search result.  These are crucial aspects of Inbound Marketing and Internet Marketing Strategies.

How do they rate online….

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NLYZR - search engine optimisation engine

Meet the all new NLYZR.

Its exactly 12 months since we launched NLYZR (pronounced analyzer), our advanced website optimisation engine.

Up til now NLYZR has been a a semi-automated system. It provides us with powerful an accurate website analysis and recommendations that we then supply to our clients.

The Free Web NLYZR we have offered at www.nlyzr.com for the last year was also semi-automated, meaning we could offer same-day reporting but not exactly instant reporting.

That’s all changed with the latest version of NLYZR. You can now receive a Free Web NLYZR report for any website in less than 1 minute, with much more detail about your site.

The Free Web NLYZR assesses your website’s overall search engine optimisation and nominated keyword search performance. The score will change depending upon the keyword you provide. NOTE: the keyword search is for Google.com.au searches only at this stage, not the “Pages from Australia” search.

The free report includes information about your website’s Metadata and other on-site analysis, it’s important off-site data and the keyword search results.

It’s like a quick health-check for your website.

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This week I have been at the Connect Now conference in Sydney. It has had a stellar line-up of speakers including Gavin Heaton @servantofchaos, Katie Chatfield @katiechatfield, Tara Hunt @missrogue, Brian Solis @briansolis, Laurel Papworth @silkcharm, Jim Stewart @jimboot, Darren Rowse @problogger, Gary Vaynerchuk @garyvee, Debs Schultz @debs, Stephen Johnson @huxley, Fi Bendall @fibendall, Simon Mainwaring @simonmainwaring, Natalie Hofsteede @givealittle, Simon and Marie Young @audaciousgloop and Chris Noble @worldnomads.

While much of the information and advice might not be new to those already operating in the social media space, it has been extremely beneficial for the vast majority of people who are beginning to use inbound marketing and social media in their businesses instead traditional marketing techniques.

But as someone who attends a lot of new media conferences in Australia and the USA, I was still struck by a few of the key messages at Connect Now.

The biggest take home for me was that authenticity is crucial. While businesses are flooding into social media to take advantage of its burgeoning popularity, very few are succeeding, and that is likely because they lack an authentic voice.

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