Search Engine Optimisation – make sure your website is found
Get the most out of your most valuable digital asset
Is your website appearing on the first page of Google? Is your website hitting your target audience? If you’ve invested in a website, you need to be sure that it is receiving high traffic and is maintaining a high position in search results. To ensure digital success, you have to constantly evaluate your keyword opportunities and linking strategy. In order to maximise the return on your digital investment, you need to capture traffic, potential enquiries and transactions from relevant search volumes.
Sticky is a contemporary agency with a focus on marketing, advertising and digital media alike. Our diverse knowledge base can successfully integrate these elements into to create successful inbound marketing plans and campaigns. We can help you stay on top of the dynamic world of social media. We’ve helped companies such as Australian Cancer Research Foundation (ACRF) and World Society for the Protection of Animals transform their search engine optimisation strategy to maximize their exposure in the digital world.
What is Search Engine Optimisation?
Search Engine Optimisation is a process used to push your website to the top of search engine rankings for chosen keywords. Generating quality inbound links, creating useful content and structuring web page data appropriately are the keys to search engine optimisation. To appreciate the importance of SEO, you need a basic understanding of search engine mechanics:
- Crawling: Search engines crawl the web using special software. This software crawls by following links through to pages throughout the internet.
- Indexing: During crawling, the software scans text on web pages to find out what the website is about and indexes the website with this information. This involves storing the indexed pages and information relevant to these pages in a database. Search engine optimisation allows you to ensure that the crawler understands what your website is about so that it can be indexed correctly and achieve a higher search ranking.
- Search queries: When somebody makes a search query, the search engine responds by comparing the search terms with the pages indexed in the database. The search engine determines which pages are most relevant to the search using algorithms.
- Results: The search engine displays search results in order of calculated relevancy. In order to maintain your search engine position, your search engine optimisation efforts need to be adapted to algorithm changes.
Why is Search Engine Optimisation important for online success?
- Get your website on the digital map: In order to drive traffic to your website, you need to make sure that your website is indexed by major search engines. Search engines are the white pages of the digital world. You need to ensure than your website is found by search engines if you want it to be found by potential and existing customers.
- Have control over your search engine presence: SEO strategy implementation allows you to control the keywords attached to your website, improve your search rankings and reach your target audience.
- Help potential and existing customers find you on the internet: People don’t spend lengthy amounts of time trawling the internet to find your website; they type in terms into a search engine for quick results. If you want to make the most of your internet real estate, you need to engage in SEO efforts to assist customers to find information about your business and its products.
Our Search Engine Optimisation Process
Keyword Analysis and Discovery: The process begins with the issuance of a Keyword Discovery Questionnaire to you. Once this has been completed, we conduct research into search volumes, relevance to your business, brand positioning and online competition to discover the optimal search terms for your target audience. How are your current keywords performing? What is the current state of the keyword search climate for your industry? What search terms will drive the most traffic to your website?
Recommendations of Keywords: We recommend the keyword opportunities that we have researched and discovered.
Benchmarking: We measure the current search ranking status for all target keywords in all major search engines for all pages of your website. This information is used to map keywords to appropriate pages of your website. In order to protect your Google PageRank, we then identify and map the most valuable inbound links to your website. These three attribute are used as benchmarks.
Competitive analysis: What is required to win each keyword search? Which keywords are the most competitive? What are the strengths and weaknesses of your keyword competitors? What differences are there between you and your keyword competitors in terms of on-site page elements?
Initial recommendations: We provide comprehensive recommendations for maintenance of existing SEO, introduction of new keyword targets and the corresponding content and page needs for these new keywords. This may include changes to code, content, inbound links and cross-links.
Refinement: Following the implementation of recommendations, refinement and maintenance is required. We will create an On-site and Off-site Analysis report which evaluates the keyword optimisation of landing pages, identify changes needed for ranking improvement, Google PageRank and the quality of inbound linking. We will present link-generation and relationship-based strategies for you to consider.
Reporting: We provide you with monthly reports which contain search engine optimisation strategy and recommendations
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