Sticky Database Marketing Plan

One of the great things about online marketing is the ability to quickly and easily compile information and insight into your visitors and clients. One of the main “transactions” you should be hoping to achieve from visitors to your site is to receive their name and email address to add to your database. This allows you to then keep in contact with visitors who have “opted in” to your service or offering via a database marketing strategy. Its a key aspect of the Inbound Marketing equation.

Building and maintaining a qualified and relevant database is an important component of the Sticky 360 Degree Digital Marketing Strategy. Visitors who have opted in to your database are extremely valuable and may be interested in other products, services or offers you have. They also may not be ready to buy now but are willing to learn more until the time is right for them to buy.

A professional database marketing plan will ensure that the details of interested visitors are captured and a program of relevant messages and contacts is delivered to met your core objectives.

A Sticky Database Marketing Plan addresses:

• Your core objectives (sales, membership, subscription etc)

• Database platform recommendations and assessment

• Recommended contact schedule

• Landing page and conversion integration

• Performance metrics

A Database Marketing Plan is usually developed after the initial Website Business Plan and is directly related to the Website Conversion Plan.