Sticky TV – Top ranking search, Tweet-ups & time-shifting

29Sep09

Welcome to Sticky TV, a weekly chat about online and inbound marketing, digital media and much much more….

Hosted by Kendall Wheeler and Craig Wilson

Craig Wilson and Kendall Wheeler talk about how important first place is in an online search… Ever been along to a “Tweet Up”? And the TV battle for “Time-Shifters” and “Channel Surfers” has begun.

Sticky TV Ep 4. Top rank in Search, Tweet Ups and Time Shifting. from Sticky TV on Vimeo.

In this edition:

How important is first place in online search?

Introduction to Aussie Tweet-ups, the new way to network

Time-shifting and channel surfing force TV changes

Follow the team on Twitter:

Craig Wilson = @mediahunter

Kendall Wheeler = @LitleMisWheeler

Kev Kellaway (producer) = @analogkev

Gordon Whitehead (stats and SEO) = @the_git

Credits: Thanks to Jye Smith for providing so many images from Sydney’s Single Origin coffee tweet-ups. You can find Jye at:

Twitter: @jyesmith

Blog: jyesmith.com

Work: switchedonmedia.com.au

3 Comments »

Filed under Sticky TV

3 Responses to “Sticky TV – Top ranking search, Tweet-ups & time-shifting”

Jye Smith Says:
September 29th, 2009 at 5:28 PM
Great Video Mate.

And that’s right, I remember you at STUB. Good night by all.

If any of you lovely people are around for (Sydney) Coffee Mornings, connect me on Twitter @coffeemornings
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Scott Drummond Says:
October 1st, 2009 at 12:27 PM
Agree with Jye – great video mate.

The companies (like Sticky) who understand the possibilities of video content are going to really do well through their blogging and content provision.

Some (hopefully constructive) thoughts:

I like the fact that this video is so focused on three topics, and though 10 minutes seems quite long for online video only you guys will know definitively what you’re trying to achieve and how length of video is affecting your objectives.

I would also include timestamps alongside the descriptions of the topics covered – that way your consumers can skip to the parts they are most interested in if they’re pushed for time and don’t have 10 minutes.

As much as possible try and cultivate certain editorial sections to the video and then make these regular slots in your videos. This gives the consumers regular content to expect, much like a regular column in a magazine. Even better, make sure some of these editorial sections allow for your viewers to contribute, through social media (Twitter, blog comments etc) and through vox pops etc.

Lastly, try and decide ahead of time what you’re going to be talking about in the weeks ahead. This gives you the chance to finish each of your videos with a heads-up about what is coming next week (helps to build anticipation for the next week and helps with return viewers) and ideally you should also include a call-to-action for your viewers to get involved in the debate.

You could ask them for feedback on this week’s episode through comments, or you could ask them a question, the results of which then appear as an editorial section the following week. Better yet ask them to nominate the people in the industry they’d most like to hear from – letting your viewers curate the debate to a certain extent will help them to feel more involved in the process and is likely to get them to invest their time and energy in it, which is never bad for repeat viewership and word-of-mouth promotion of your video series.

Hope the thoughts help – keep up the great work guys

Scotland
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craig Says:
October 1st, 2009 at 12:44 PM
Scott

Appreciate the feedback and suggestions. Will definitely be taking them on-board.

Sticky TV is a real work in progress for us. The topics and style are still developing and we have a few new things in the works for it.

Let us know when you want to be a guest…I know you will have plenty of great stuff to discuss.

Cheers
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