Strategic Social Media Audit and Planning – take charge of your social media
Make sure that your social media presence is making an impact
Does your company’s offline reputation match up with its digital reputation? Having a social media presence is not enough keep ahead of your digital competitors. With multiple accounts Facebook, Twitter, YouTube, LinkedIn, Flickr and other social media websites, it’s hard to coordinate your social media strategy. In order to evolve your strategy, you need to understand the impact of your current social media efforts and make improvements.
Sticky is a contemporary agency with a focus on marketing, advertising and digital media alike. Our diverse knowledge base can successfully integrate these elements to create successful inbound marketing plans and campaigns. We can help you stay on top of the electric world of social media. We’ve helped companies such as Australian Cancer Research Foundation (ACRF) and WSPA transform their social media strategy so that they can interact with and nurture their customer connections.
The impact of social media on the business world cannot be ignored
Business leaders don’t underestimate the power of social media. According to a report released by ComScore, Australians are spending 22% of their time online on social media networks. This means that for every five minutes an Australian user spends online, one of those minutes was will be spent browsing social networks.
What are the key benefits of effective social media?
- Encourage users to share information about your company: Social media allows users to quickly share information with their friends. For example, users can post a link on a friend’s Facebook wall or re-tweet on Twitter.
- Humanise the online experience of your customers / Break down the digital barrier between your company and customers: Social media allows your brand to have a definitive voice and interact with customers. For example, social media allows you to pose questions to your customer network and vice versa.
- Keep on target: Make sure that your message reaches your current and potential customers.
- Communicate your brand message: Effective use of social media can reinforce your brand personality and help customers to understand your brand.
- Manage positive and negative customer feedback: Having an influential social media presence can help you to manage your online reputation. Although you do not have control over what people say about your company or products online, successful social media allows you to respond to negative and positive comments and maintain your brand’s image.
- Enhance your SEO: Leading search engines Google and Bing have integrated social media into their search engine result algorithms. Furthermore, an effective social media presence can increase the linkability of your website and bring traffic.
Our Strategic Social Media Audit and Planning Process?
1. We help you identify the objectives of your company’s social media presence. For example, raising awareness, building brand identity, attracting new customers, engage and interact with followers and fans and cause members of the network to take action are all viable social media objectives.
2. We undertake an extensive audit of all of your social media accounts.
- Twitter: We rank the true reach (engaged followers), amplification (likelihood of retweet or beginning of discussion) and network (influence of your engaged followers) of your Twitter accounts and give you an overall score which numerically represents the size and strength of your sphere of influence on Twitter.
- Youtube: We analyse your traffic and views to conclude what content captures the most interest. We also analyse sources of traffic and the demographics and geographics of your YouTube audience.
- LinkedIn: We provide feedback on the top locations and industries of members of your network.
- Facebook: We analyse your page views, demographics of fans and content and make recommendations on how to increase likes and engagement with fans.
3. We make observations of your current social media situation and make recommendations to allow you to seize social media opportunities.
4. We create a social media plan for your company and provide you with a 360? Social Media Plan and social media tips.
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