The use of social media nowadays is popular to everyone regardless of age. People have different reasons why they use social media. Aside from its usual purpose such as communicating and staying connected to people, you can also do a lot of stuffs in social media such as shopping, sharing content, and gaining more information.
If you’re a business owner, you can never go wrong when you decide to incorporate social media marketing to your campaign. It is one of the best ways to gain more audience, site visitors and even increases conversion rate if your campaign is successful. Here are some tips on how to upgrade your ad using Facebook Creative Hub.
Get Some Inspiration
For first timers, getting inspiration from big brands is one of the first things you should do to get an idea on how to lay out a Facebook ad. Tap the ‘Get Inspired’ button and browse through a variety of ad samples depending on your business and type of ad you have. You can choose one style to follow or gather lots of ideas and combine them into your very own ad. Just make sure to choose the style that suits your product or service being promoted.
Be Sure that the Images Gets Approved
Aside from composing great ad text for your product or service, adding images is an essential part of every ad. Ads without images are not just plain and boring; it is also unappealing to viewers which only put your investment into waste. Facebook is a little picky when it comes to ad images that’s why it is really helpful if you run them first through a third-party checking tool to see if it will make a good ad or not.
Today, people spend more time on their mobile devices than on desktops. Creating mobile-friendly Facebook ads would definitely reach people where they really are. Desktop ads are a lot different from mobile ones. In mobile, you have to make your ad rich and catchy with smaller space available. Just be creative and plan the layout well so that all the essential parts of your ad are noticeable. You can create new ads exclusively for mobile or simply export your existing ad directly to mobile to save time.
Preview Your Ad
After creating your ad and posting it, don’t forget to check and preview it. Previewing it gives you an idea on how people see your ad. You can notice if there are some awkward spots like too small text, blurry images, noisy ornaments, and other features of your ad. That way, you’ll know which parts to edit and how to make it look better later on.
Advertising on social media is a great way to gain more audience, drive traffic and increase conversions. With Facebook’s new feature, Creative Hub, creating your own ads is now made even easier and faster. There’s no need to worry if it’s your first time in ad creation. Be free to experiment and unleash your creative side to make an ad that perfectly suits your business.