The NLYZR story so far….and next

Way back in 2008 Sticky began to get pretty heavily involved in optimizing websites, our own and some clients, for search. Early experiments and trials revealed that were able to achieve some excellent results very quickly. It got us thinking.

We set Gordon the task of documenting all of our processes, testing more ideas and finally writing them into a manual. This become our in-house bible for website optimization.

In early 2008 we decided to offer this process to others beyond our existing client base and settled on a name for it: NLYZR. We had a few crude programs running in-house to assist with our optimization but it was predominantly a manual process that took a fairly long time to do.

Nonetheless, the results continued to be extremely impressive and pretty soon word spread and more and more inquiries came in from companies wanting to use NLYZR. We began doing optimization work for Colliers International, WSPA and ACRF amongst others.

Behind the scenes we continued to tinker and develop more automate systems for our optimization process. In mid 2010 we launched a fast, fully automated version of NLYZR that allowed anyone to test any website’s overall optimization. It provides a quick, broad overview of how well the site is set up for search.

We’ve now had over 6000 websites tested for free by NLYZR. This has given us a lot of great insight into the level of optimization of most sites and what areas most organisations struggle with in SEO. It has informed our continued development.

Meanwhile, we’ve kept improving our processes, evolving with the constant changes to the nature of search, and developing a fully automated system that would help businesses become better marketers online.

Throughout 2011 we have conducted a series of Alpha and Beta trials of the all new NLYZR. The results and feedback have been incredible. We are more convinced than ever that NLYZR can be a very effective tool for organisations (large and small) to improve their web presence and compete in an increasingly digital world.

Now we are commencing our final Beta Trial, an invitation only group from Australia and the USA who will put NLYZR through its paces before its public launch.

We expect to launch NLYZR internationally for membership in September and have several distribution partnerships in the pipeline.

Its been an exciting ride so far and we can’t wait to see what happens next.