Conversion Rate Optimisation (CRO) – Realise the Digital Potential of Your Business
Convert visitors to your website into satisfied customers in line with your business objectives
Is your business reaching its digital potential? As a business leader, you know that the internet is a powerful tool. However, are you using your website efficiently to generate revenue?
Your website is more than a digital advertisement for your business. Many marketing managers have generated a substantial amount of traffic to their company’s website, but have no goals in how to transform this traffic into transactions.
Smart business leaders use their websites to harvest a particular desired response from customers. They match their website with business objectives rather than maintain a website for the sake of it. If your website is going to give you an edge, you need to be a cut above the rest. That’s where we come in.
Sticky is a contemporary agency with a focus on marketing, advertising and digital media alike. Our diverse knowledge base can successfully implement conversion rate optimisation strategies for your business. We can ensure that you are making the most of the ever-changing, competitive online marketplace.
Recently we completed the conversion rate optimisation process for a large financial institution and increased their conversion rate for specified loans by 1600%. We can help your business realise its digital potential.
How do we optimise the conversion rate?
Our success in conversion rate optimisation lies in our distinct process:
- Campaign Goals: We brief the client and agree on conversion goals, what products and services will be optimised and what metrics will be used.
- Research and Analysis: We start by researching the types of audiences your website will be exposed to and their motivations. We then take a look at the performance of your current landing pages in terms of traffic sources, conversion rate, useability and other metrics. We use tools such as customer experience and web analytics, customer surveys and usability tests to arrive at our conclusions. Once this step is complete, we report our observations to the client.
- Solution Design: The next step is to design a conversion solution that will overcome deficiencies and usability issues. The key focuses of this design are fixing customer objection and usability issues, taking advantage of conversion opportunities and how customers are using the current landing pages. The redesign of landing pages could involve changing copy, images and mechanisms.
- Solution Development: This step involves the implementation and variation of the solution design.
- Measure, Monitor and Expand: We design, apply, measure and monitor metrics to assess the performance of the solution. The design is expanded or redesigned as required. The measurement and expansion of the conversion rate optimisation for a product involves monitoring of customer experience analytics, web analytics, goal funnels, A/B experimentation and multivariate experimentation. We give you a monthly CRO report which focuses on goal funnel abandonment rates, conversion rate, conversion rate value and recommendations for design changes.
Use metrics to understand the impact of your digital presence
You need to justify your actions in the digital ecosystem with tangible information. You can achieve this with real metrics which allow you to understand the impact of your expenditure on your digital presence. Measurability is integral to marketing success. We use metrics such as:
- Click through rate
- Cost per click
- Conversion rate
- Decrease in the time of the sales cycle for leads
Have you identified digital goals?
If your business is operating a website, you need to identify its purpose; how can your website assist you to achieve business objectives? Identifying digital goals is the first step to maximising the revenue potential of your website. Once you’ve identified the purpose of your website, you need to decide on a conversion event which is in line with digital goals. For example, this may be an inquiry, form submission, sale or download. From here, the CRO process begins.
How can conversion rate optimisation improve my business and further my customer base?
- Convert traffic into transactions: Transactions are tailored to your business objectives and can include a form submission, inquiry or lead creation.
- Find the best way to appeal to potential customers: The key to beneficial conversion rate optimisation is testing the effectiveness of different strategies. The measurability of a page with an optimised conversion rate allows for strategies to be analysed and revaluated if needed.
- Realise the potential of your digital real-estate: If you’re spending money to have a space on the internet for your company, it’s essential that you don’t waste opportunities to generate revenue. You deserve to get the most out of your website.
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