Understanding trade promotion optimisation
Over at Media Hunter, Craig has posted an interesting introduction to the field of trade promotion optimisation. Its a fascinating field that could seriously benefit from an integrated online approach.
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- The amount of reading people do, previously in decline because of television, has almost tripled since 1986, thanks to all the text on the internet.
- Traffic from legal online video sites like Hulu, iPlayer and Youtube has surged from 13% of all internet traffic in 2008 to 27% in 2009.
- Google responds to around 35,000 search queries every second.
- In 2004, the average American spent $770.95 annually on services like cable television, Internet connectivity and video games. By 2008, that number rose to $903, outstripping inflation. By the end of 2010, it is expected to have grown to $997.07.
- America's share of world exports in the early 1950s was 18% - a figure that has since dropped to 8%.
- Web rankings for Australia’s Health and Safety Providers
- Sticky TV: Inbound Marketing Basics
- NLYZR’s Top Consulting Engineers.
- Fortune 500 Companies Fail At SEO [U.S study]
- Tired of trade shows? Try these alternatives.
- Announcements
- Books
- Branding
- Case Studies
- Conversation Age
- Digital
- Inbound Marketing
- Mixed Media
- nlyzr
- NLYZR Lists
- Press
- Search Engine Optimisation
- SEO
- Social Media
- Sticky Ads
- Sticky Post
- Sticky TV
- Television
- Traditional Media
- Web / Tech
- Web Blogs
- Yellow Pages
- Zag Theory
- Position available: Digital Account / Project Manager
- Sticky: Advanced Digital Strategies
- Lollipop’s Playland appoints Sticky
- NLYZR search engine optimisation website revamped
- Welcome to Eutopia
