Intelligent Web Design – first impressions count
Is your website towering above your competitors or lost in the digital jungle?
Is your business putting its best foot forward online? Or is your company’s website underwhelming in comparison to your offline reputation? Having an online presence is not enough to stay afloat in the digital era. Many websites become lost on the Internet due to poor online strategy decisions. If you don’t know what you’re doing, creating a website could actually be detrimental to your company’s reputation and business objectives.
Smart business people use their websites to harvest a particular desired response from customers. They match their website with business objectives rather than maintain a website for the sake of it. If your website is going to give you an edge, you need to be a cut above the rest. That’s where we come in.
Sticky is a contemporary agency with a focus on marketing, advertising and digital media alike. Our diverse knowledge base can successfully integrate these elements into your website design. We can set you on the road to success in the ever-changing, competitive online marketplace. We’ve helped companies such as Australian Cancer Research Foundation (ACRF), Community CPS, Sunengy, Promax TPO and Lake Macquarie City Council maximise their reach in the digital world.
We can provide you with an intelligently designed website which will maximise your revenue potential.
Are you maximising your revenue potential?
In the digital age, everyone is spoilt for choice in how they consume information, goods and services. This revolution has split the business environment into two worlds; digital and bricks and mortar. Smart business people are harnessing the commercial power of the Internet.
According to the 2010 Nielsen Annual Internet and Technology Report, the average Australian spends 17.6 hours online per week. This means that if your business is not reaching out to the online world, you are certainly missing out on big opportunities. Stay on top of your competitors and make sure that your company isn’t left behind.
What can an intelligent web design do for my business?
- Save you precious time: You won’t need to answer the same question 30 times over the phone if that information is accessible from your website.
- Make potential customers come to you: Customers who are in need of your offerings will be able to find your company website easily on the Internet. This saves money spent on traditional advertisements and time spent generating leads.
- Amplify the impact of traditional advertisements: Balancing your traditional outbound marketing efforts with inbound marketing will drive home your message to interested customers.
- Complement the evolution of your business: The Internet is ever-changing and so is your business. A website is a versatile and flexible resource that can be altered as your business develops.
Intelligent web design development
Your company needs to be at forefront of the online marketplace, blazing ahead of its competitors. You need to standout from the crowd and be easily found by customers rather than blend into the background of the digital ecosystem.
The best websites all have a few things in common. These websites are the simplest to use and the easiest to find. These websites also balance the fresh and familiar and provide regularly updated, useful content which keeps users coming back for more. Providing users with instant gratification and an intuitive design is the key to maintaining their interest and focusing their attention to your offerings. Meeting all of these check-points isn’t an easy task.
You need an intelligent web design that considers:
- Customer Analysis: What are your major online market segments? What are customer motivations and unmet needs online?
- Online Competitor Analysis: Who are your major competitors and potential competitors online? What are their strengths, weaknesses and online strategies?
- Site design: What are the key objectives and purpose of your website? What will be the basic website layout? What colours work effectively? How do you get the most out of your images? What web typography & font size should be used? How will your customers navigate around from one page to another on your website?
- Accessibility and Usability: How usable are your pages? Is there visitors objecting to use your website? Where and why are people abandoning your goal funnels? How will people navigate your website?
- Conversion Optimisation: What are your conversion goals? Who products or services will be optimised? What are the major traffic sources? What metrics will be used to measure performance?
- Search Engine Optimisation: What are your keywords? How to optimise your website offline? How to writing optimised content? How to optimise on-page elements for search? What are the best linking strategies?
- Content: How to manage to focus users’ attention with good content? What type of content to use? How to use headline to attract visitor attention? Is video good for your business?
Subscribe to rss
