Why social media . . . even if you don’t want to

Source: Jason Cohen, Building 43

If you read blogs about marketing small companies, you’re inundated with “social media” advice about why you need a blog and a Twitter account and everything else.

Even my 90-year-old grandmother who doesn’t own a computer and reads my wife’s healthy cooking blog on print-outs asks “What’s Twitter?” because she read about it in the New York Times.

Still, most people and most businesses don’t think they need a blog.

In the next five minutes, I’d like to convince you that you have to jump into the world of blogging and Twitter and Facebook.

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